AGENCY
“What’s beautiful about this idea is that it leverages technology to enable every Indian to be a part of real and heartfelt moments of others happiness, which otherwise remain hidden. These are India’s happiest reels - moments of happiness that never made it to mainstream media or news.”
Sukesh Nayak
Chief Creative Officer, Ogilvy India
CLIENT
“Adding yet another dimension to the existing generosity narrative, we aim to look beyond what’s popular and what the platform’s AI wants to show you, and guide people to channel their inner goodness and partake in others’ not-so-popular happy moments.”
Nitin Saini
Vice President – Marketing, Mondelez India
AGENCY
“We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”
Rohit Malkani
Joint National Creative Director, L & K Saatchi & Saatchi
CLIENT
“This campaign reflects on the fact that people’s passions are synonymous to their identity, along with a proper diet, Nutrilite provides them with the required nutritional support.”
Ajay Khanna
CMO, Amway India
AGENCY
“The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”
Sreeparna Gupta
Branch Head and Head of Client Servicing, Rediffusion Brand Solutions Pvt Ltd.
CLIENT
“The campaign narrative embodies the principle of what Shyam Steel stands for as a brand with strength and flexibility at its core. The relationship we share with our close ones at home forms the crux of the strong foundation.”
Lalit Beriwala
Director, Shyam Steel
AGENCY
“I was ecstatic about creating ads in which we proposed a positive aspect of spending smartly in a fun and quirky way. I believe we have successfully demonstrated that the EMI trap is a losing proposition, both financially, and socially.”
Ayush Wadhwa
Founder, Owled Media
CLIENT
“When we buy things on EMI, we run a risk of losing money on penalties and hidden charges. But even without these, one loses money by not investing to spend through Multipl. If not saved and spent smarter, you are leaving money behind that could easily be yours.”
Paddy Raghavan
CEO & Co-Founder Multipl