LATEST AD CAMPAIGNS
AGENCY “With this hilariously exaggerated cautionary tale starring Rajkumar Rao, our film gives people a glimpse into the perils of not having ‘Ghar Par Lay’s Always.’ If you don’t have Lays, anything can happen.” CLIENT “We’re thrilled to have associated with Rajkummar Rao for this campaign, and he has fantastically brought the messaging to life in the film. We hope that it will prompt consumers to always keep their favourite Lay’s well-stocked at home for uninterrupted fun.” AGENCY “The brand brief was to highlight ‘Kitna Milega’ as the campaign communication. Digital Refresh Networks team built on this insight which emerged from investors’ curiosity about their returns, to deliver the message in a quirky way.” CLIENT “We have heard investors ask how much returns they can expect in a product, even before they choose to invest in a financial product / Mutual Funds. We have picked on this insight of ‘Kitna Milega’ to build on the communication for Target Maturity Funds.”
CEO & Chief Creative Officer, Leo Burnett - South Asia
Director-Marketing, Potato Chips Category, PepsiCo India
Associate Creative Director, Digital Refresh Networks
MD & CEO, Edelweiss MF
Tags : #Lay’s #EdelweissMutualFunds