LATEST AD CAMPAIGNS
AGENCY “Mother Dairy has always been a nurturing brand with high product ethos and social commitment. We wanted to communicate these timeless values in a contemporary way.” CLIENT “This new campaign is our attempt to live up to our promise, and further strengthen the trust in a way that even our consumers can stand by, similar to honouring the highest degree of assurance – a Mother’s Promise.” AGENCY “While shooting for Parachute Advansed Onion Hair Oil, it was important to understand and capture the emotion that resonates with the consumer. We brought out the benefits of coconut and onion, two very powerful ingredients.” CLIENT “A mother-daughter relationship is truly unique, with a daughter seeing her mother as her most trusted advisor, and rightly so. That is exactly what our latest film tries to capture – a daughter finding comfort in her mother’s advice just before marriage.”
Head of Strategy & Planning, Ogilvy India (North)
Managing Director, Mother Dairy
Director, Shot Ready Hai
Chief Marketing Officer, Marico Limited
Tags : #MotherPromise #ParachuteAdvansed