AGENCY
“We translated the lived experiences of hundreds of UC Spa Professionals to develop our plot, and our creative decisions were guided by ethnographers, fieldwork researchers, and academicians in gender, namely, Garvi Dhar and Dr. Papori Bora.”
Binaifer Dulani and Leena Gupta
Creatives at Talented
CLIENT
“Everyone has the right to work with pride and dignity, and more importantly, to be respected for it. This is true for Professionals on our platform as it is for society at large – work isn’t always just work, for some, it’s their life’s work.”
Tarun Menon
Director of Brand at Urban Company
AGENCY
“Protect Little Riders is a crusade (and not just another campaign) through which we are putting a spotlight on one of the biggest blind spots on our roads—kids without helmets. There are millions of kids out there in our country going on two-wheelers every day without helmets.”
Subramanyeswar S
Group CEO, MullenLowe Lintas Group & Chief Strategy Officer - APAC, MullenLowe Global
CLIENT
“In a nation deeply concerned about its youth, the increasing neglect of helmet use for children has become a pressing issue, one that has developed over time as a blind spot. Therefore, we are reaching out to parents to collaborate and change behaviours while embracing safety measures.”
Aniruddha Haldar
Senior VP (Marketing) – Commuters, Corporate Brand & Dealer Transformation, TVS Motor Company
AGENCY
“This campaign is a celebration of friendship, fun and festive spirit, highlighting not only the joy of Holi but also the remarkable functionality, durability and style of Crocs. We’re thrilled to have collaborated with Crocs to unveil a thematic campaign championing self-expression and togetherness.”
Mitali Sharma
VP-Content Production, Supari Studios
CLIENT
“We are elated to launch our latest thematic campaign amidst the vibrant festivities of Holi. Holi, being a festival that is deeply cherished by Indians, embodying the values of colour, vibrancy, and togetherness, perfectly aligning with Crocs’ ethos.”
Sumit Dhingra
Vice President and General Manager, India, Middle East and Africa, Crocs
AGENCY
“We set out to unleash the resounding, steely voice of India, encapsulating steel in its essence—grit, strength, and growth. Our quest for raw authenticity found a perfect expression through Ayappa K.M and Bharat Sikka.”
Amrish Kondurkar
Founder and Creative Director, Kondurkar Studio
CLIENT
“Our goal was to craft something powerful for India. Beyond the physical strength, we wanted to showcase steel in all its glory—capturing not only its tangible attributes but also what we truly stand for as a brand.”
Sabyasachi Bandhopadhyay
MD, Jindal Steel