BRAND: RELIANCE
GROCERY RETAIL
DIWALI HAI, BADI MANAO
CREDITS
AGENCY: FCB ULKA
CREATIVE TEAM: KEIGAN PINTO, MAYURESH WAGHLE, RAJDATTA RANADE, NITTALA RAYUDU, SNEHA BANSAL, AMIT KUMARAN, VAIBHAV DAWKHAR & RAJ MANE
FILMS TEAM: ALPA JOBALIA & MAZHAR KHAN
DIRECTOR OF TVC: VIJAY VEERMAL
AGENCY
We decided to tap into the cheer of the festival but with a larger message, ‘Make this Diwali a Badi Diwali by doing the right thing’, whether it is wishing in person, or the men of the house making the besan ladoos or an older man feverishly consuming almonds so that he doesn’t forget his wife.
KULVINDER AHLUWALIA
President - Mumbai, FCB Ulka
CLIENT
Diwali is the largest inclusive festival in India. The feelings of Diwali are expressed in various ways. Everyday things which are the small joys of life, that Reliance Smart & Fresh bring to its customers, are also part of the vocabulary of expression in Diwali. Diwali hai, Badi Manao is a campaign that brings to life nine such feelings & emotions in each of the crisp, joyful films.
DAMODAR MALL
CEO, Reliance Grocery Retail
BRAND: TATA CAPITAL
COUNT ON US
CREDITS
CREATIVE AGENCY: CARTWHEEL
FOUNDER AND CREATIVE HEAD:
D RAMAKRISHNA
PRODUCTION HOUSE: UBIK
AGENCY
Tata Capital, with its reputation for honesty, transparency, trustworthiness, and integrity saw an opportunity in presenting itself as an antidote to the frustrating experiences that customers face when they seek loans. The campaign features an archetypal sales executive who tries to charm his way out giving any real answers, but faces his come-uppance.
D RAMAKRISHNA
Founder and Creative Head, Cartwheel
CLIENT
Tata has been recently acknowledged as India’s most valuable brand. We want to extend this legacy and reinforce Tata Capital as a brand that one can count on. In 2018 – 19, we have intensified our efforts in building a customer – first culture across Tata Capital; we have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings.
ABONTY BANERJEE
Chief Marketing and Digital Officer, Tata Capital