AGENCY
Bengal has always had a strong culture of music and arts. This is what inspired the story of an all-girls band that puts up a stellar performance for Pujo. It is a tribute to girl power which in a way is the essence of this festival.
SUKESH NAYAK
Chief Creative Officer, Ogilvy Mumbai
CLIENT
Pujo is the most popular festival in West Bengal and the perfect medium for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. We are grateful to our loyal consumers for the phenomenal response that we have received so far from West Bengal and we will continue to work towards creating enriching experiences that bring us closer to our consumers.
RYAN FERNANDES
Head of Marketing & E-Commerce, Pantaloons
AGENCY
The idea was to help the viewer see the harmless looking plastic bag from a whole new perspective. By equating it with some of the deadliest weapons known to mankind, we drew attention to the looming threat that is already upon us. And who better than Mahindra, with their track record of relentlessly focusing on waste management, to take this message to the world.
ROBBY MATHEW
Chief Creative Officer, FCB Interface
CLIENT
Through our new #CutTheCrap campaign, we are putting our ‘Rise For Good’ philosophy into action to bring about greater environmental awareness and societal change. We have consistently focused on bringing issues concerning the environment to the fore, and waste management is a crucial topic within this. Our aim is not only to sensitize people but to also enable them towards behaviour change.
VIVEK NAYER
Chief Marketing Officer, Group Corporate Brand, Mahindra & Mahindra Ltd.
AGENCY
We want to engage with our target group (TG) in a more meaningful way. The Swift Limitless Stories is a way to build a higher level of brand salience to associate with performance but in an emotional way. It is also going to be our long-term strategy. These stories celebrate individuals who keep challenging themselves to become their better version.
SHASHANK SRIVASTAVA
Executive director-marketing and sales, Maruti Suzuki India
CLIENT
Swift has always celebrated performance. And the ‘Swift Limitless Stories’ campaign has been created to do exactly that, with one difference – it takes the ‘Be Limitless’ philosophy beyond just the car. It salutes the undying spirit of certain special achievers who never accept things as they are and keep pushing past all limits to achieve their dreams.
ANUPAMA RAMASWAMY
National Creative Director, Dentsu Impact
AGENCY
This campaign for Goibibo heralds an invite for carefree travel. The television commercial captures the surprise that comes with the promise of being carefree. First in a series of TVCs that will invoke the young Indian to cast aside their worries to Goibibo and travel carefree to delightful destinations.
HEMANT MISRA
Managing Director, MagicCircle Communications Pvt. Ltd.
CLIENT
With more and more Indians wanting to spend their leisure time traveling and exploring new places, we want to give them a hassle free way of fulfilling their travel aspirations. With our new campaign, we want to assure travelers that when they book on Goibibo they can rest assured that they will get the best accommodation experience that they have come to trust on GoStays.
SUNIL SURESH
Chief Marketing Officer, Goibibo