RAD ADS OF THE WEEK
AGENCY “Tata Gluco+ has always championed the excitement of the game through its distinctive brand language and captivating brand films. The ‘Argentina Jao, Team Argentina Ka Match Dekho’ summer campaign heralds a fresh tonality, embodying the brand’s steadfast dedication to invigorating and realising the aspirations of sports fans nationwide.” CLIENT “Through the latest summer campaign, Tata Gluco+ aims to not only energise but also fulfil the dreams of football enthusiasts across India. We are excited to offer fans the chance to experience the thrill of watching Argentine superstars in action in Argentina, making it a once-in-a-lifetime opportunity.” AGENCY “On Dream11, we collectively work towards upping the ante each year. This year too, we started with a simple insight– when the IPL comes around, team rivalry turns friends into foes, members of the same family support different teams, potshots are taken openly on the opposition and the friction reaches an intense fervour.” CLIENT “The campaign ‘Team Se Bada Kuch Nahi’ embodies the essence of sportsmanship, camaraderie and banter that defines cricket for Indian cricket fans. The campaign also underscores how sports in India, today represents a convergence of entertainment across various mediums: television, digital, films and music.” AGENCY “Gone are the days when you had décor, furniture, and appliances that were generational. Everything in the home today is carefully curated and speaks about the taste and aesthetic of those who live there. Crompton innovates and designs to these needs. The ceiling fan, the centrepiece of any room, also holds the place of pride now in your selfies.” CLIENT “At Crompton, we understand that everyone has their unique style, & that extends to the fans they choose for their homes. That’s why we offer a diverse range of stylish fans designed to complement various home aesthetics. From minimalistic to bold, classical to contemporary, our fan collection caters to a wide array of design preferences.” AGENCY “Blue Star Inverter ACs are among the fastest cooling ACs in the market. The brand wanted to communicate this in a quirky yet simple way. Enter Heatman - a metaphor that gets the point across to everyone crystal-clearly.” CLIENT “The market for room ACs is at its inflection point and is poised to grow exponentially over the next few years. This represents a huge opportunity for us, having over 80 years of AC expertise. Virat has significantly helped build the company’s brand equity, and the TV commercials featuring him last year, which revolved around the personification of heat, were well received.”
Chief Creative Officer, Wunderman Thompson
Managing Director, NourishCo Beverages Limited
Co-Founder and Group Chief Creative Officer, Quotient Ventures
Chief Marketing Officer, Dream Sports
Chief Creative Officer, BBDO India
Chief Marketing Officer, Crompton Greaves Consumer Electricals Ltd.
Chief Creative Officer, FCB Interface
Vice President – Marketing (Cooling & Purification Appliances) & Corporate Communications
Tags : #Dream11 #Crompton #TataGluco+ #BlueStar