RAD ADS OF THE WEEK
AGENCY “In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. Aditya gets wowed by how effortless fashion can be on Amazon with our wide selection and top brands that let you create all kinds of different looks.” CLIENT “Our campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like ‘wear it with’ suggestions from top brands.” AGENCY “How bold the client, and how humble the celebrity who hears a concept like this and says yes! Credit to co-founder & CCO P.G. Aditya for not just the creative device, but also letting no one shy away from it. We wanted to work with talent who had stories and personalities bigger than their face value, and an even bigger heart to attempt this format.” CLIENT “When it comes to advertising, our goal is to keep upping the ante on the quirk factor or the humour in our campaigns. Easily relatable situations, characters and people are brought into the fold of the brand’s communication, but with a distinct MakeMyTrip edge. AGENCY “Those who say they don’t fear the consequences of dental pain are lying. We’ve all felt it, we’ve all feared it. It’s a pain that sends shivers down the spines of the most powerful people out there. This idea got our director, Harshik Suraiya excited because it exposes our vulnerabilities in a relatable and light-hearted way.” CLIENT “By unveiling the upgraded Colgate Active Salt, we celebrate the timeless wisdom ingrained in the power of salt, enhanced by Colgate’s science-led approach. Supported by a new campaign, we continue the journey of dramatic Colgate Active Salt advertising that has made the brand iconic over two decades.” AGENCY “You’ll be surprised by how big the anime community is in India. We realised that the anime universe has been tipping its hat to McDonald’s through its many avatars. We felt the best way to acknowledge and celebrate this community was to bring one of the avatars from the anime world to the real world.” CLIENT “Anime culture is booming in India, particularly among Gen Z. For years, anime fans have been bringing their favourite brand to life in many ways within the Anime universe. The McDonald’s-inspired ‘WcDonald’s’ is a case in point. Now, WcDonald’s transcends fantasy, becoming a reality.”
Chief Content Officer, Media.Monks India
Director-Consumer Marketing, Amazon India
Creative, Talented
Chief Marketing Officer and CBO - Corporate, MakeMyTrip
Executive Creative Director, WPP@CP
Senior Marketing Manager, Colgate-Palmolive India
Chief Creative Officer, DDB Mudra Group
Chief Marketing Officer, McDonald’s India (W&S)