Demystifying business analytics

BY IMPACT Staff

The significance of data and analytics cannot be over emphasized now more than ever, the estimation that Business Analytics will be a US$ 50 billion industry by the year 2016 comes as no surprise. By then, the US alone is expected to have a shortage of 175,000 analysts. Globally, organizations have realized that the future belongs to those who leverage data best and convert those data into ‘valuable assets’.

In line with this growing need to focus and demystify analytics PITCH has conceptualized ‘Analytics in Action’ which aims to clear misconceptions and give a better understanding to Analytics in India with additional inputs from global practitioners.

This day-long session features an eminent panel of global pioneers who have successfully utilized the power of analytics. These luminaries will share real life case studies at Bengaluru on 16th January, 2013, which promises interesting insights specifically for senior marketers, digital marketing heads, media agencies and research and investment firms.

While there have been lots of ‘analytics’ conferences in the past, most of them have been theoretical and failed to delve into ‘How to leverage analytics for Business especially for sales and marketing’. Pitch ‘Analytics in Action’ will focus on the application of analytics with global brands and national leaders on insights and strategy from varied sectors such as consumer packaged goods, services marketing, retail, e-commerce to marketing automobiles and consumer durables.

Specific issues which will be touched upon include right data need for analytics, preparation needed to transform in to an ‘analytic competitor’, measurement and management of marketing ROI, Targeting & Acquisition, increasing customer loyalty & engagement.

The term ‘analytics’ is still a mystery to many, some Indian companies are increasingly bringing this discipline on to their board rooms, and are currently in the process of getting the best out of it to match to its global counterparts. It is thus important to understand in depth the various possibilities of leveraging data in solving key business problems increasingly in marketing.

The objective of this conference is to ‘DEMYSTIFY ANALYTICS’ and demonstrate how it has helped solve business problems. The focus is more on the results and application of analytics than the analytics technique itself, making it more relevant to the people running the business.

While India has understood the importance of analytics, we are still not making the right choices. This forum will focus on challenges in gathering and storing relevant data for analytics, challenges in investing in the right tools and formats, challenges in resource and challenges in implementing the analytic insights. There are few questions which will be answered like ‘How analytics implementation leads to a stronger consumer- brand connect?’ which will eventually help marketers connect platforms at a media agnostic level. This session targets to elucidate how smart analytics enhances the effectiveness in marketing and media investment.

The event will start with a key note address by Former CEO of Nestle Waters & Member of the Global Executive Board - Nestle SA, Carlo Donati who’s now grooming data analytics start-up ‘Marketelligent’. Donati strongly feels that Data Analytics is the missing link in the top management dashboards.

Marcia Tal, Founder of Tal Solutions LLC & Former EVP – Citigroup Global will also present a session on how to create growth opportunities using your own data. Tal is credited for setting up the Decision Management & Analytics division globally for Citi. Other presenters include Pankaj Rai, Director – Dell Global Analytics; C. R. Sundararajan, Director Analytics - Hindustan Unilever; G K Suresh, GM – Brands, ITC Foods; Ashok Banerjee, VP of Data Platform and Supply Chain Engineering, Flipkart; Tushar Vyas, Managing Partner, GroupM South Asia; Kunnal Sharma, Business Head, Global Remittance at Times of

Money; Anunay Gupta, Co-Founder – Marketelligent; Bidyut Nath, Head – Customer Loyalty & Analytics, Titan Industries; V Balasubramaniam, Chief Knowledge Officer & Director – Rainman Consulting; Sunder Muthuraman, Managing Partner - Meritus Analytics Pvt. Ltd; Mohan Jayaraman, MD - Experian Credit Information Company of India Pvt. Ltd; Roy Cherian, Co-Founder & CEO, Marketelligent.

With such eminent personalities participating in the session, the Pitch ‘Analytics in Action’ forum promises to be full of action just like its name!

Tags : Spotlight