Indian Magazine Congress to explore new opportunities in its seventh edition
The upcoming IMC promises to bring in global learnings and optimize the use of technology for leveraging growth in the magazine industry Indian Magazine Congress (IMC), the annual conference organized by the Association of Indian Magazines (AIM), is all set to once again put the spotlight on the Indian magazine industry . The sparkling seventh edition of IMC will have the theme of ‘New Directions. New Opportunities’. The conference will offer a forum for people linked to the industry directly or indirectly to share their experiences and thoughts as well as provide their insights on the best practices for the industry. The Indian Magazine Congress 2013 will be held in Mumbai on February 14 and 15. Speaking on the key focus areas for the Congress this year, Tarun Rai, President, AIM and CEO, Worldwide Media said, “In the current economic situation advertisers are demanding better return on their advertising spend. Magazines deliver the best ROI, as proven by a massive research – ‘The Engagement Survey’ that AIM has conducted. One of the important areas of focus for the Congress, therefore, is to demonstrate how across the world and in India magazines are even more relevant when advertising budgets need better results. The other focus area of the IMC is to share best practices from around the world on how to maximize the many opportunities that are available to magazine brands today.” Rai’s expectations from IMC 2013 include learning from some of the best speakers from India and around the world about how to maximize the opportunities new technology affords magazine brands. Case studies that demonstrate what works and what doesn’t. Things that will shorten the learning curve of many publishers and enable them to implement new initiatives quickly. “Secondly, to learn from advertisers and media heads how they see magazines as a medium and how they believe we can leverage magazines better. Thirdly, to serve as a forum for the magazine industry professionals to get together, network, build relationships, and finally, to continue to raise the profile of the magazine industry in the eyes of the advertisers, the marketers as also magazine industry professionals,” he added. The attendees for the event include people from the Indian magazine fraternity, including representatives from the Ministry of Information and Broadcasting, magazine publishers, media owners, marketers and advertisers, media planners and buyers, magazine editors, brand managers, circulation specialists, magazine distributors, researchers, media and financial consultants and industry analysts. Some of the topics that would be discussed at the conference include: Developing a Multi-Platform Magazine Media Brand, Innovation in Magazine Media, Proof of Performance – How magazine media engages audiences and delivers too, and Advertising Creativity and Magazine Media. IMC 2013 has an impressive speaker line-up that includes: Ambika Srivastava, CEO, ZenithOptimedia Arnaud de Saint Simon, CEO, Psychologies Magazine Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Group plc Chris Llewellyn, President, FIPP CVL Srinivas, CEO, South Asia, GroupM Fabrizio d’Angelo, Managing Director, Burda Holding International Girish Ramdas, CEO and Co-Founder, Magzter Indrajit Gupta, Editor, Forbes India Khozem Merchant, Deputy Chairman, Pearson India Kirthiga Reddy, Director, Online Operations and Head, Office India, Facebook Krishna Prasad, Editor-in-Chief, Outlook Lutz Kothe, Chief General Manager, Marketing and PR, Volkswagen, India Manish Tewari, Minister for Information and Broadcasting Michal Galin, E.V.P. Research, GfKMediamark Research & Intelligence, LLC Mike Greehan, COO and Owner, Cue Ball, LLC Mike Lovell, International Director, Licensing, Meredith Nicholas Brett, Managing Director, Magazines, BBC World Wide, UK Nitin Paranjpe, CEO and Managing Director, HUL Patrick Brennen, VP, Business Development Asia-Pacific, Hearst Magazines International Peter A. Kreisky, Chairman, Kreisky Media Consultancy, USA Priya Tanna, Editor, Vogue, India Punitha Arumugam, Director, Agency Business, Google India Sam Balsara, Chairman and Managing Director, Madison World Sandra Gotelli, International Publisher and Head of Licensing, Mondadori Satyaki Ghosh, Director, Consumer Products, L’Oreal India Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group Stefano De Aleessandri, Chairman and CEO, Mondadori International Torsten-Joern Klein, President, Gruner + Jahr International, Germany Umang Bedi, Managing Director, Adobe
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