Maxus and HUL, ‘Smarties’ of the lot
India having one of the largest numbers of mobile phone users in the world isn’t a trade secret anymore. But what is good news for marketers is that there’s a lot of potential to explore in the mobile marketing space, to reach out to the masses. In fact, ad spends through mobile should reach 10% by 2015, while a lot of big-buck brands are already considering Digital as their number two medium of advertising and marketing after TV. On that note, last week, as an epilogue to the Mobile Marketing Association (MMA) India Forum on ‘Deconstructing Mobile’, the MMA presented the Smarties India 2013 awards to those that represent innovation, creativity and leadership in mobile marketing. The winners were from a broad array of industry domains, including FMCG, retail, automobile, ready-to-drink beverages, telecommunications, and quick-service restaurants. The big winners, however, were Maxus India, which bagged a total of 10 metals including Agency of the Year in Mobile, and Hindustan Unilever, declared Marketer of the Year in Mobile. WINNERS OF THE SMARTIES INDIA 2013 Marketer Of The Year in Mobile - Hindustan Unilever Pvt Ltd Agency Of The Year in Mobile - Maxus India Enabling Technology Company Of The Year in Mobile – India - Affle, ‘Ripple - Smart Media for Smart Screens’; Madhouse India Publisher/Media Company of the Year in Mobile – India - Vuclip - Mobile Video & Media Company
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