ASICS’ NEW WORLD CUP FILM IS MAKING PEOPLE MOVE
Riding on the ongoing ICC World Cup fever, Japanese footwear and apparel brand ASICS has launched the initiative #PaceToGlory with a digital film which taps the brand’s philosophy of ‘making people move’. Roping in the Indian cricket team’s pace bowlers Bhuvneshwar Kumar and Jaspreet Bumrah as their brand ambassadors, the film depicts resilience and hard work put in by athletes every day to bring their best on the field.
The campaign has an underlying connection with cricket too. Khurana notes, “ASICS has been a popular brand for all professional cricketers around the world, especially for fast bowlers. The recent successes of the Indian cricket team have largely been attributed to our fast bowlers- Bhuvneshwar Kumar and Jasprit Bumrah. Therefore, this campaign is the perfect encapsulation of ASICS’s contribution to the team’s success by keeping them fit and impactful.”
The film will be promoted across digital channels like Youtube and Cricinfo, as well as prominent multiplexes across cities throughout the World Cup.
Tags : Talking Point