OUR INITIATIVES ARE ABOUT CHILDREN’S WELLBEING: JAIPURIA

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With growing competition, children across the world are under tremendous pressure, to perform well in everything they undertake. Nickelodeon, through its global pro-socio initiative “Together For Good” will raise awareness about the impact of ‘stress’ on children. The International Journal of Psychology and Behavioural Sciences has cited that nearly two-thirds (63.5%) of the students report of stress are due to academic pressure with no significant differences across gender, age or grade. Understanding the parameters that cause stress amongst children, Nickelodeon along with Early Childhood Association is all set to address the issue of constant comparison by parents, academic stress and peer pressure with its campaign, ‘Pressure Ko Bolo Bye’.

As a part of the campaign, Nickelodeon is creating a two-fold module co-produced by Early Childhood Association, with an aim to reach over 350 educational institutes including private and government schools, NGO’s and Anganwadi’s across the nation, to help them battle the challenges. Popular characters like Motu Patlu, Dora and Shiva will kickstart an extensive awareness-drive across schools through a series of light hearted videos and interactive activities that stimulate changes and motivate children. Experts from ECA will host a workshop for parents and teachers to help understand negative changes and symptoms amongst children and simple measures to bring out the best in children. Nina Elavia Jaipuria, Head of Hindi and Kids Entertainment Network tells us more about the initiative. “

“As a responsible broadcaster for kids, their wellbeing is at the centre of all our initiatives at Nickelodeon. We have therefore continuously curated marquee programmes like Together For Good that endeavour to drive behavioural change and enable a safe environment for kids, allowing them to be pressure free and inspired.”

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