TALKING POINT: KIRAN KHALAP ON CHLOROPHYLL 3.0
As a part of commemorating its 20th birthday, brand consultancy firm chlorophyll has launched a series of significant new offerings with an aim of helping clients ‘Mind The Gap’, which is their new tagline. Kiran Khalap, Co-founder and Managing Director, chlorophyll walks us through what lies ahead…
WHAT CHLOROPHYLL 3.0 HAS IN STORE: As we complete 19 successful years powered by relentless learning, we present chlorophyll 3.0, which, with several significant additions to its offerings, will help clients bridge and Mind The Gap between brand creation and execution. These offerings include chlorophyll innovation lab, a Sports Practice, and two new digital-driven, consumer-centred offerings – chlorophyll Digital Business Synthesiser and chorophyll Leadership Branding.
CHLOROPHYLL INNOVATION LAB: Chlorophyll innovation lab is a brand innovations collective set up which will help build brand relevance by helping organisations create a culture of innovation and start-up thinking, co-creating IP by collaborating with young innovators, early stage start-ups and the evolving maker-spaces across the globe and creating disproportionate earned media for brands via innovation driven integrated brand engagement.
SHIFT TO BRAND CREATION AND EXECUTION: Chlorophyll’s shift from brand creation to brand creation and execution was necessitated because of a constant common feedback from clients: that once chlorophyll had created and defined their brands, and the brand was handed over for execution to an ad agency, an event agency, an activation agency or a digital agency, there was a discernible gap in brand disciplines leading to loss of value. Over the past two years, chlorophyll has systematically invested in an innovation lab, in modelling a sports practice and in modelling digital services and social media services.
(As told to Samarpita Banerjee)
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