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Cover Story
Cricket To Commerce
BY Anushka Sengupta

IMPACT Stories
Mapping India’s Future: How Mappls is Challenging Google’s Decade of Dominance
BY Antora Chakraborty

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Virat Kohli: The Brand That Inspires Millions
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Liminal Custody names Chakravarthi Muppalla Chief Product Officer to lead innovation
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Karthik Balagopalan steps down from PUMA India as Managing Director
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Arth by Emcure’s ‘So Jao’ campaign with MS Dhoni champions restful sleep & well-being
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IMPACT Stories
Sustainability as Strategy: Is Eco Innovation the Next Big Ad Differentiator?
BY Ruchika Jha

Creative Zone
Ads in Focus
BY Anushka Sengupta

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Lakshya channels unstoppable energy in Sting’s new ‘Energy ka King’ campaign
BY TEAM IMPACT

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Infectious Advertising appoints Smriti Tewari as Business Head
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Air India Express’ new campaign celebrates travel as a journey of self-discovery
BY TEAM IMPACT

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STUDDS marks 50 years with cinematic brand film celebrating trust and safety
BY TEAM IMPACT

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Fanta & Universal Pictures revive Chucky for a spooky Halloween limited-edition collection
BY TEAM IMPACT

IMPACT Stories
Blockchain and the Future of Advertising
BY Siddharth Ugrankar

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Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads


The Generali Shift


When Annoying Ads Are Good


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