Tags Story

Cover Story
FMCG Brakes Before Accelerating?
BY Antora Chakraborty
More From Impact
Rajashree Goswami joins Britannia Industries as Sales Head for North East region
BY TEAM IMPACT
IMPACT Stories
‘Kids learn through interactive means’: Archana Balaraman
BY Raaina Jain
IMPACT Stories
Roots to Legacy: How Britannia Became India’s Favourite Tea-Time Memory
BY Debolina Datta
Cover Story
Digital Eclipsing Traditional AdEx
BY admin
More From Impact
Britannia Jim Jam launches Marvel-themed campaign
BY TEAM IMPACT
More From Impact
Britannia appoints Puneet Das as CMO, promotes Siddharth Gupta
BY TEAM IMPACT
More From Impact
Britannia Treat Croissant Celebrates National Croissant Day as Croissant’s Birthday
BY TEAM IMPACT
IMPACT Stories
‘Media mixes will be shaped by how people actually consume content today’
BY Antora Chakraborty
More From Impact
Hall of Fame: Britannia & Talented’s Nature Shapes Britannia Wins for Execution
BY TEAM IMPACT
Cover Story
The Rulebook For 2026
BY TEAM IMPACT
CMO Interview
Crunch Time
BY Yash Bhatia
IMPACT Stories
Bappa’s Brandwagon: Faith, Footfalls & Full-Page Ads
BY Anushka Sengupta
More From Impact
Britannia Turns Print Ad into Magical Portal for Harry Potter’s Birthday Celebration
BY TEAM IMPACT
More From Impact
Hindustan Coca-Cola Beverages names Hemant Rupani as CEO
BY TEAM IMPACT
More From Impact
Britannia Good Day Launches 'Flavours of Equality' Pack in Collaboration with Parle Monaco
BY TEAM IMPACT
More From Impact
Britannia Launches #EatHappens Campaign for Good Day Chunkies
BY TEAM IMPACT
More From Impact
Britannia Treat tests people’s Math skills with Britannia Treat Circle Challenge
BY TEAM IMPACT
More From Impact
Britannia’s Outdoor Campaign Lets Nature take the reigns in the most thoughtful way
BY TEAM IMPACT
More From Impact
Britannia Brings Back the Iconic ‘Ting Ting Ti-Ding’ with Zepto
BY TEAM IMPACT

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments

Making Tyres Matter: CEAT CMO Lakshmi Narayanan B

When OOH Shows Up And Stands Out Too

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game