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IMPACT Stories
‘It’s more about conversations than numbers’: Mohit Jain on why Miraggio chose Friends
BY Anaum Shaikh
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MIRAGGIO Launches Limited-Edition FRIENDS Collection with Warner Bros. Discovery
BY TEAM IMPACT
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Tata Mutual Fund launches ‘Dost Hi Sikhaate Hain’ campaign
BY TEAM IMPACT
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Tata Coffee Grand Cold Coffee launches ‘#FriendsNeverSolo’ campaign to mark Friendship Day
BY TEAM IMPACT
IMPACT Stories
Yeh Dosti…: How ads have celebrated friendship through every stage of life
BY Isha Khatu
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Lotte PEPERO taps viral ‘Who’s Most Likely To...’ trend for Friendship Day campaign
BY TEAM IMPACT
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Ascenta launches ‘Built on Trust’ Campaign Ahead of Friendship Day
BY TEAM IMPACT
IMPACT Stories
‘Snap’ed The Gen Z
BY Antora Chakraborty
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Swiss Beauty launches FRIENDS-themed 'Craze' collection with Warner Bros
BY TEAM IMPACT
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Friends Adult Diaper & Goodfellows Host ‘Punch the Stigma’ for Seniors
BY TEAM IMPACT
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Bingo!’s new campaign shows the pain of being the ‘Forgotten Friend’
BY TEAM IMPACT
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Parle-G celebrates the evolution of motherhood into friendship
BY TEAM IMPACT
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Snapchat & Rashmika Mandanna Launch Free Streak Restore for Friendship Day
BY TEAM IMPACT
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Urban Company Launches Festive YouTube Series "Style My Space"
BY TEAM IMPACT
Creative Zone
RAD ADS OF THE WEEK
BY Aryan Khanna
CMO Interview
Breaking Taboos
BY Anupama Sajeet
Cover Story
HOW ZEE5 IS BETTING BIG ON PRODUCT, CONTENT AND TECHNOLOGY
BY Javed Farooqui
Cover Story
SEIZING THE MOMENT
BY Mitaksh Jain

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Ads In Focus

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Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game