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IMPACT Stories
SRK’s Lockable Reel Shows Why Exclusivity Is the New Engagement Hack
BY Antora Chakraborty
IMPACT Stories
Is Tharoor India’s Next Media Muse?
BY Antora Chakraborty
IMPACT Stories
The Tharoorian Effect
BY Antora Chakraborty
Interview
Fixderma’s Skincare Fix
BY Ruchika Jha
Cover Story
Less Vs. Luxe
BY Pritha Pahari
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KRAFTON India Launches Digital Tourism Style Campaign for BGMI Stepwell Update
BY TEAM IMPACT
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Behrouz Biryani’s Golden Spoon Returns for Dhanteras
BY TEAM IMPACT
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Fixderma Launches ‘Pimple Police’ to Educate Students on Skincare
BY TEAM IMPACT
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WebEngage partners with Amity University to enhance student engagement and outreach
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BGMI Partners with Tiger Shroff for New In-Game Experience
BY TEAM IMPACT
IMPACT Stories
Boss Level Marketing: How Gaming Brands Are Playing by New Rules
BY Ruchika Jha
Spotlight
Caution: Brands Fighting Ahead
BY Pritha Pahari
Spotlight
‘Creative work now brings least revenue’
BY Yash Bhatia
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‘Sadhanam Kayyilundo’: Short Film Launched to Help Parents Address Drug Abuse in Children
BY TEAM IMPACT
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Lotus Herbals Launches New Campaign for White Glow Gel Crème
BY TEAM IMPACT
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Masterchow and tgthr Launch India’s First ‘Visual Fast’ on Social Media for Karwa Chauth
BY TEAM IMPACT
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Campus Activewear’s latest campaign with Kriti Sanon inspires women to ‘Move Your Way’
BY TEAM IMPACT
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Policybazaar releases brand film on real-life impact of health insurance
BY TEAM IMPACT
IMPACT Stories
Virality Isn’t the Win — Relevance Is: The Long Game of Digital Fame
BY Ruchika Jha
Cover Story
Boardroom Stars to Ad-Stars
BY TEAM IMPACT BY Aryan Khanna

TOP STORY

The Tharoorian Effect

Balancing intellect, wit, and charm across formats, Tharoor impresses audiences. Is this the start of a lasting media journey for him?

Brands Sell Swadeshi Swag

Fixderma’s Skincare Fix

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Eileen Ooi and Monaz Todywalla of PHD speak to Neeta Nair of Impact Magazine