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Impact Feature
‘From Idea To Outcome: Why Marketing Now Owns Growth’
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Samudra Manthan: Dr Annurag Batra Examines Structural Churn in Advertising
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ACKO Life launches ‘Unmixed’ philosophy focused on pure protection
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Omnicom to merge Golin and Ketchum in major PR consolidation
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ESPN, NBA Reveal 2026 Ruffles NBA All-Star Celebrity Game Rosters
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Zee appoints Sandeep Mehrotra as COO – Advertisement Revenue
BY TEAM IMPACT
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Wondrlab Network appoints Ishaan Balvani as Creative Lead – Digital
BY TEAM IMPACT
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AYUSHEXCIL and Zepto sign MoU to enable online access to Ayush products
BY TEAM IMPACT
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PHD Media names Vinita Shrivastav as VP – Business Planning to lead Marico mandate
BY TEAM IMPACT
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MY FM launched as Bhuj and Gandhidham’s first private radio station
BY TEAM IMPACT
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HCF launches ‘Achchha Papad, Sachcha Papad’ campaign for Kemchho Papads
BY TEAM IMPACT
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Palmonas Taps Bollywood Meme culture With Shraddha Kapoor–Amrita Rao Campaign
BY TEAM IMPACT
IMPACT Stories
Why the Tata Mumbai Marathon Still Wins Hearts—Year After Year
BY NEETA NAIR
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‘Aamir Khan also wanted Ranveer Singh to be in Dream11’s ad’
BY NEETA NAIR
CMO Interview
Ferrero’s Golden Touch
BY Antora Chakraborty
IMPACT Stories
Best Ads 2025: Special Mentions
BY Yash Bhatia
IMPACT Stories
Best Ads 2025: A Great Idea, Brilliantly Executed
BY Yash Bhatia
Cover Story
10 on 10 campaigns of 2025
BY Yash Bhatia
IMPACT Stories
‘Radio companies have turned out to become brand solutions providers’
BY Pritha Pahari
IMPACT Stories
‘Audio is being valued for outcomes, not just reach’
BY Pritha Pahari

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