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Nykaa puts consumer questions at the centre of new Awareness Week campaign
BY TEAM IMPACT

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Nykaa Invites Gen Z to ‘Be The Face of Nykaa’
BY TEAM IMPACT

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Nykaa turns lipstick discovery into an experiential journey with ‘The Lipstick Wardrobe’
BY TEAM IMPACT

Cover Story
Checkout Goes Chatty
BY Antora Chakraborty

More From Impact
Nykaa appoints Ankit Jain to lead its quick-commerce vertical
BY TEAM IMPACT

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Nykaa turns Hot Pink Sale deliveries into celebrity-led surprise campaign
BY TEAM IMPACT

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Nykaa Turns Sale FOMO into Entertainment with New Hot Pink Sale Campaign
BY TEAM IMPACT

Cover Story
Star Power or Scroll Power
BY Antora Chakraborty

Talking Point
Everyone Wants To Be Your Favourite App
BY Anaum Shaikh

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Nykaa Teams Up with OpenAI to Build AI-Powered Shopping Experiences
BY TEAM IMPACT

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Kay Beauty Launches Cashmere Lip Blur, Partners with Saba Azad for Campaign
BY TEAM IMPACT

Talking Point
When Experience is the Product
BY Raaina Jain

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Sukhleen Aneja Exits Nykaa, Set to Join Pure Home and Living as CEO
BY TEAM IMPACT

IMPACT Stories
The Exit That Wasn’t: Inside the Theatre of Celebrity Brand Moves
BY Debolina Datta

Cover Story
Who Really Makes Money?
BY Pritha Pahari BY Anaum Shaikh

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Charlotte Tilbury opens first flagship Beauty Wonderland store in India
BY TEAM IMPACT

Talking Point
Proof Over Promise
BY Antora Chakraborty

Cover Story
The Challengers
BY Ruchika Jha

Cover Story
Tuned in to Gen-Z
BY Anushka Sengupta

Talking Point
From Meme to Marketing
BY Pritha Pahari

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