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‘Pulsar Belongs As Much To Our Consumers As It Belongs To Us’
As Pulsar completes 25 years, Bajaj Auto’s President, Marketing, Sumeet Narang discusses the brand’s thrill-led identity, its bid to include younger and female riders, and digital media mix
14th September 2026BY Anaum Shaikh
Crompton’s New Current
Tanmay Prusty, CMO, Crompton, on building Crompton 2.0, a more consumer-first brand through innovation & premiumisation
07th September 2026BY Antora Chakraborty
Old Brand, New VYBE: Peter England’s Strategy To Reach Gen Z
The newly launched sub-brand, VYBE, is creating a proposition for Gen Z and younger consumers. Anand Aiyer, Chief Business Officer, Peter England, reveals the consumer insights that drove this move
31st August 2026BY Raaina Jain
‘The Road Ahead For BKT Goes Beyond The Tyre’
Mahesh Koppad, CMO, BKT Tyres India, talks about its new assistance platform, YouForward, the brand’s expanding role in the consumer journey, sports sponsorships and digital engagement
24th August 2026BY Debolina Datta
The Recipe For Relevance
Pooja Baid, CMO, Versuni India, reveals how the brand is experimenting with its marketing approach to keep pace with evolving technology and lifestyles
17th August 2026BY Raaina Jain
The New TVS Raider's Superpowers
Aniruddha Haldar, SVP–Marketing, TVS Motor Company talks to IMPACT on the brand’s Marvel collaboration & the launch of TVS Raider Doctor Doom Edition
10th August 2026BY NEETA NAIR
Beyond Earth's Limit
Ramkrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited, discusses their #OutOfThisWorld campaign, the company’s tech-first DNA & why consumer impact matters more than market share
03rd August 2026BY Debolina Datta
The Coconut Affair
Vikram Karwal, CMO, Marico India, discusses Parachute Advansed Protein Shampoo, strategy for Gen Z and India's ₹10,000 crore shampoo market
27th July 2026BY Anaum Shaikh
Best Foot Forward
Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, discusses premiumisation, digital growth, staying relevant and retail expansion
20th July 2026BY Antora Chakraborty
'Infinitely More' Than Payments
Gaurav Ramdev, Head of Marketing – India & South Asia, Visa, on how ‘Infinitely More’ reimagines payments as experiences & why SRK fronts the campaign
13th July 2026BY Raaina Jain
Fastrack’s Culture Play
Danny Jacob, Head of Marketing, Fastrack, decodes Gen Z’s evolving mindset, analogue watches, and how culture is shaping the brand’s future
06th July 2026BY Isha Khatu
The Face of Joy
Poulomi Roy, CMO, Joy Personal Care (RSH Global), on breaking category stereotypes, building for Bharat & why mass brands still need television
29th June 2026BY Anaum Shaikh
Because ‘Bharosa’ Matters
Sahil Rawal, Corporate VP—Brand Marketing, Axis Max Life Insurance on using Bharosa-led storytelling to make insurance relatable for modern consumers
22nd June 2026BY Antora Chakraborty
POWERING INDIA'S PROTEIN REVOLUTION
Kaustuv Paliwal, Senior Vice President, MuscleBlaze (Bright Lifecare) explains how the brand is shaping India's shift from fitness supplements to mainstream protein consumption
15th June 2026BY Anaum Shaikh
Built On Banter
Pratik Shetty, VP, Growth & Marketing, Flipkart, shares how cohort-led marketing & a focused media mix are shaping the brand’s next phase of growth
01st June 2026BY Antora Chakraborty
‘Selling Trust, Not Just Insurance’
Rathin Lahiri, Head of Marketing and CSR, SBI General Insurance decodes how ‘Chuniye Bharosa, Apno Sa’ is reshaping insurance marketing in India
11th May 2026BY Anaum Shaikh
The Oral Edge
Gunjit Jain, EVP—Marketing, Colgate-Palmolive, outlines the science behind oral health’s 1% edge in performance & its partnership with Mumbai Indians
27th April 2026BY Antora Chakraborty
Titan’s Winning Moment
Rahul Shukla, CSMO, Titan on why Gukesh Dommaraju became central to Titan of the Year & how ‘Wear Your Story’ is shaping the its next phase of growth
20th April 2026BY Antora Chakraborty
'Licious'ly Yours
Varun Khanna, SVP Marketing, Licious on unlocking the next phase of growth in a USD 55bn unorganised market
13th April 2026BY Antora Chakraborty
Built To De-Stress
Ullas Vijay, CMO, Duroflex, on how rising stress inspired the 'Airboost' mattress and its de-stress positioning for support, breathability, and energy restoration
06th April 2026BY Megha Misra
Inside Indian Homes
Ashish Shah, Co-Founder & CEO, Pepperfry, shares a data-backed look into how India is furnishing its homes today and the company’s growth plans ahead
09th March 2026BY Pritha Pahari
Sonic Sixes
Diksha Bajaj, Category Head–Energy Drinks Portfolio, PepsiCo India, shares how Sting is using sonic branding in cricket to build long-term recall
02nd March 2026BY Pritha Pahari
Pausing With Purpose
Ruchira Jaitly, CMO, Diageo India, shares how Black Dog is refreshing legacy and building aspiration in a no-TV advertising era
23rd February 2026BY Anaum Shaikh
The 360° Cover Drive
Virat Khullar, Head of Marketing, Hyundai Motor India Limited, shares how the brand’s ICC T20 World Cup 2026 tie-up drives a 360-degree push
16th February 2026BY Antora Chakraborty
Tanishq Stays Natural
Pelki Tshering, Chief Marketing Officer, Tanishq, discusses staying rooted in natural diamonds amid market shifts and the choice of Ananya Panday as brand face
02nd February 2026BY Antora Chakraborty
Ferrero’s Golden Touch
Zoher Kapuswala, Head of Marketing, Ferrero India, on turning collectibles and cultural relevance into a powerful engine for consumer engagement
12th January 2026BY Antora Chakraborty
‘No More’ Noise
Abhik Sanyal, Head of Marketing, DSP Mutual Fund, speaks to IMPACT on cutting through noise with ‘No More’ & ‘The Immortals’ using long-term thinking
05th January 2026BY Antora Chakraborty
Azaadi: The Nobel Way
Kartik Johari of Nobel Hygiene, shares how ‘Azaadi’ evolved from a tagline into a movement that normalises incontinence with dignity
15th December 2025BY Antora Chakraborty
Crunch Time
Vinay Subramanyam, Senior Director–Marketing at Kellanova, breaks down the brand’s latest Muesli campaign & shares what’s next in its growth journey
08th December 2025BY Yash Bhatia
The Generali Shift
Geetanjali Chugh Kothari, CMO, Generali Central Life Insurance shares how rebranding built trust by balancing global leadership with local aspirations
17th November 2025BY Anushka Sengupta
Profit Meets Prudence
Sandeep Walunj, Group CMO at Motilal Oswal Financial Services, shares how research-backed advice and innovative digital strategies gain investor trust
03rd November 2025BY Antora Chakraborty
The Rebel Recipe
Nishant Kedia, CMO India, Rebel Foods talks on how AI personalization & campaign strategy is driving engagement, revenue & brand growth
13th October 2025BY Antora Chakraborty
Cleartrip’s Festive Lift-off
Govind Bansal, Head of Brand Marketing at Cleartrip, shares how the brand leverages festivals, digital campaigns, and hyper-local offers for travel
06th October 2025BY Yash Bhatia
Luminous' Plug-Free Play
Neelima Burra, Chief Strategy, Transformation & Marketing Officer, Luminous Power Technologies, talks on EDGE, its users & the brand’s festive push
22nd September 2025BY Ruchika Jha
Haier’s Growth Strategy
Priyanka Sethi, Head of Marketing, Haier Appliances India, on using sports, influencers, and product strategy to drive Rs 11,500 crore target in 2025
15th September 2025BY Yash Bhatia
The Incred-ible Playbook
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
01st September 2025BY Antora Chakraborty
Duroflex: The Business of Rest
From quirky campaigns to festive launches, Duroflex, CMO, Ullas Vijay, talks about tackling sleep issues, Tier-2 growth, bold campaigns & cooling 4D tech mattresses
25th August 2025BY Ruchika Jha
Paragon@50: Walking Ahead With Zid
Sachin Joseph, EVP of Marketing and IT, Paragon, outlines the brand’s 50-year strategy. But how is Paragon reinventing itself with AI and digital focus?
18th August 2025BY Antora Chakraborty
OPPO’s Aawara Life
Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, speaks about the brand’s emphasis on storytelling and consumer-centric approach
11th August 2025BY Pritha Pahari
Yes Securities: Credited to the Nation
Can finance be more than transactions? Amit Bhandare, Marketing Head, Yes Securities, on strategic branding, digital literacy and market growth
04th August 2025BY Antora Chakraborty
BGMI’s Bold Brandplay
From schoolyard chalk fights to Esports stardom, Srinjoy Das, Associate Director and Lead - Marketing, Krafton India decodes BGMI’s bold marketing gameplan
28th July 2025BY Anushka Sengupta
Redefining Re-Commerce
Cashify’s Co-Founder, Nakul Kumar, on building brand before business, and why honesty beats trends in India’s cluttered D2C space
21st July 2025BY Yash Bhatia
Understanding the Cycle
Can bold storytelling really shift mindsets? Deepshikha Goel & Shilpi Ghosh of Tata Trusts unpack the impact of their ‘Maheena Aa Gaya’ campaign
14th July 2025BY Antora Chakraborty
The Caratlane to Chic
Shaifali Gautam, CMO of CaratLane, shares the story behind campaigns like ‘Wear Your Wins’ and their bold proposal ad, redefining jewellery marketing
07th July 2025BY Anushka Sengupta
Eclectic and Electric
Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into their evolving media mix and the goals that the brand has set for this year
01st July 2025BY Aryan Khanna
Bean There, Brewed That!
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
30th June 2025BY Anushka Sengupta
Jaaferi Jests, Coverage Best
Sapna Desai, CMO, Manipal Cigna Health Insurance Company, talks about ‘Sada Secure Raho' campaign and their tryst with hyperlocal and other USPs that separate them from competitors
25th June 2025BY Aryan Khanna
STAMPED FOR SUCCESS
Atlys is making visa journeys smoother for Indian travellers. Its Head of Marketing, Santosh Hegde, speaks about the campaign, role of digital & more
23rd June 2025BY Anjana Naskar
Jeebhs Are Still Laplapayin-ing
Gunjan Khetan, CMO of Perfetti Van Melle, on reviving ‘Kaisi Jeebh Laplapayee’ and how Center Fruit blends nostalgia with mass appeal and innovation
16th June 2025BY Pritha Pahari
Hyundai & Pankaj Tripathi, The Dream Duo?
An exclusive chat with Virat Khullar, Head of Marketing at Hyundai Motor India Ltd, about partnership with Pankaj Tripathi and more
02nd June 2025BY Anushka Sengupta
MARKETING WITH HUMOUR
Sumeet Singh, CMO, Infoedge, in a one-on-one with IMPACT, talks about quirky campaigns, connecting with Gen Z, and marketing pop culture events.
19th May 2025BY Pritha Pahari
FINOLEX: WIRED FOR SUCCESS
Amit Mathur, President – Sales and Marketing at Finolex Cables Ltd, shares insights into their humour-driven campaigns, Gen Z-focused ambassadors, and emerging trends
12th May 2025BY Anushka Sengupta
Unlocking the Axis of Innovation
Anoop Manohar, CMO, Axis Bank, discusses the bank’s latest ad campaign #SafeInvestingIsSmartInvesting, their efforts to tackle financial frauds and more
28th April 2025BY Anushka Sengupta
Health Insurance For Always
Shekhar Saurabh, Head of Marketing, TATA AIG, speaks about their ‘With you like family’ campaign, the role of emotions in advertising and more
01st April 2025BY Pritha Pahari
PhonePe Payments
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
24th March 2025BY Anushka Sengupta
Malaika’s Mane Magic
Priyanka Puri, Sr VP - Marketing, HRIPL (makers of Vasmol & Streax), discusses the brand’s association with Malaika Arora, their upcoming campaigns and more
17th March 2025BY Anushka Sengupta
PGI: Redefining Premium with Platinum
Sujala Martis, Director - Consumer Marketing, Platinum Guild International – India, speaks to IMPACT about Platinum's journey in India and marketing strategies
24th February 2025BY Anjana Naskar
BANK OF BARODA’S MASTER BLASTER MOVE
In a chat with IMPACT, VG Senthilkumar, Head of Marketing & Branding, Bank of Baroda, speaks about Sachin Tendulkar, bank’s focus on digital marketing and more
10th February 2025BY Anushka Sengupta
Kotak Life Insurance: Faidey Ka Insurance For All
In conversation with Ashish Nair, CMO and Head - Customer Value Management and Health Tech, Kotak Life Insurance, who talks about simplifying finance and more
27th January 2025BY Pritha Pahari
Sebamed: Disruptive Derma-tic Beauty
In conversation with Karan Goel, Marketing Head, Sebamed India, about their Skin Deep Project, double digit growth and the science of skincare
13th January 2025BY Aryan Khanna
Godrej Capital: Enabling Limitless Growth
Nalin Jain, Chief Marketing Officer, Godrej Capital speaks to IMPACT Magazine, about Badho Behisaab campaign, exploring new segments and more
06th January 2025BY Pritha Pahari
IIFL HF: Funding the Dream Home
In conversation with Madhvi Gupta, Head – Marketing, PR, ESG, and CSR, IIFL Home Finance Ltd, about simplifying uncomplicating home loans, keeping ad campaigns fun and more
30th December 2024BY Pritha Pahari
Axis Mutual Fund: Simplifying Investments
IMPACT Magazine speaks to Boniface Noronha, SVP & Head – Marketing, Digital & Direct Sales, Axis Mutual Fund, about simplifying financial concepts, AMF's journey, and future plans
23rd December 2024BY Anjana Naskar
Ferrero: Indulge in Luxury
In conversation with Zoher Kapuswala, Marketing Head - Indian Subcontinent, Ferrero, who shares his insights on balancing indulgence with portion control for long-term growth
02nd December 2024BY Pritha Pahari
Yamaha: Racing Ahead
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
18th November 2024BY Anjana Naskar
Celebrating Nav-Raanis
Tanishq celebrates Nav-Raanis with a new campaign! Their CMO, Pelki Tshering, talks bridal jewellery trends and how the brand is boosting customer engagement
11th November 2024BY Anjana Naskar
Business of Number 1 Yaari
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
21st October 2024BY Pritha Pahari
Xiaomi’s Techworld Wizardry
As Xiaomi makes its move towards premiumisation of its technology, Anuj Sharma, Chief Marketing Officer, Xiaomi India, speaks to impact about spreading the magic of technology
14th October 2024BY Aryan Khanna
King of Good Times!
Vikram Bahl, CMO of United Breweries, reveals how partnering with the Indian Racing League fuels growth. Discover his insights with IMPACT!
23rd September 2024BY Aryan Khanna
Made of Noise
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
09th September 2024BY Anjana Naskar
Uncomplicating Gold Loans
Elizabeth Venkataraman, Executive Director - Marketing, Shriram Finance takes us through the revolutionary #JitnaSamayUtnaByaj campaign! Read here
09th September 2024BY Anjana Naskar
McDonald’s Indian Factor
Arvind R.P., Chief Marketing Officer of McDonald’s India (West & South), speaks about the ‘Flavours of India’ campaign, the staple McAloo Tikki and how they plan to conquer the Indian food palette.
19th August 2024BY Pritha Pahari
BREAKFAST REINVENTED WITH KELLOGG’S
Vinay Subramanyam, Senior Director – Marketing, Kellanova South Asia spills the beans on the campaign featuring Kajol, health-conscious consumerism and more in this week’s Marketing Zone
12th August 2024BY Anjana Naskar
GoodKnight: Safe & Secure
Ashwin Moorthy, CMO, Godrej Consumer Products Limited (GCPL) discusses the brand’s innovative new mosquito repellent, GoodKnight Flash, and the strategies to penetrate the unorganized sector
22nd July 2024BY Pritha Pahari
Shaadi.com: Matchmaking, the VIP Way
Adhish Zaveri, VP Marketing, Shaadi.com talks to IMPACT about the idea behind this new offering, its campaign, and more.
15th July 2024BY Anjana Naskar
Girl Power
Abhik Sanyal, Senior Vice President and Head-Consumer Marketing, DSP Mutual Fund talks about the brand’s vision for women empowerment on the backdrop of the ‘Stranger on the Bench’ campaign.
08th July 2024BY Aryan Khanna
Banking on Pride
Vishal Subharwal, CMO and Group Head - Strategy, HDFC Life shares his thoughts behind the brand’s ‘My Child, My Pride’ campaign, and more.
17th June 2024BY Aryan Khanna
Housing.com: Driving Innovation
Snehil Gautam, CMO, Housing.com, PropTiger.com & Makaan.com talks about Housing.com’s expansion into the Odisha market and more.
03rd June 2024BY Anjana Naskar
Ferrero India: Sweet Thrills
Zoher Kapuswala, Marketing Head, Tic Tac, Nutella & Pralines, Ferrero India shares the process of building brand identities of Ferrero and targeting the consumers on the sweet spots.
27th May 2024BY Paawan Sunam
Hyperlocal is the Way to Go Today
Harmeet Singh, VP - Marketing, Digital & Product, The Body Shop Asia South speaks about the brand’s British Rose range, and plans to widen its presence in non-Metros.
22nd May 2024BY Aryan Khanna
Versuni: Recipes of Love
Pooja Baid, Chief Marketing Officer, Versuni India talks about the brand’s campaign #MakeNotBuy while sharing insights into the state-of-the-art factory and an immersive store in Ahmedabad.
22nd April 2024BY Anjana Naskar
BANGUR CEMENT’S ‘DHAI KILO’ HEAVY CAMPAIGN
Sushrut Pant, Head of Marketing at Shree Cement talks about their campaign for Bangur Cement, starring actor Sunny Deol that gained viral attention on social media
26th March 2024BY Anjana Naskar
DBS BANK INDIA: BANKING WITH A PURPOSE
As DBS Bank unveiled its report - ‘Women and Finance’, Shoma Narayanan, MD & Head – Group Strategic Marketing & Communications, DBS Bank India takes us through some of its key insights and a lot more.
04th March 2024BY Anjana Naskar
Shalimar Paints: Painting a Future
Kuldip Raina, Director- Sales & Marketing, Shalimar Paints takes us through the brand's 'Upgrade Kiya Kya' campaign and more.
26th February 2024BY Anjana Naskar
Quaker Oats: Mindful Indulgence
Sravani Babu, Associate Director and Category Lead - Quaker, PepsiCo India talks about the brand’s ambition to reach out to the masses with its latest portfolio expansion.
19th February 2024BY Ashee Sharma
Federal Bank: The Human Touch
As Federal Bank continues its collaboration with ace Indian shuttler, H.S. Prannoy, MVS Murthy, CMO, Federal Bank provides insights into this partnership, and more.
22nd January 2024BY Anjana Naskar
Magicbricks: Making a Home
Amidst emerging trends in the real-estate market, Devarshy R. Ganguly, Head of Marketing, Magicbricks talks about the brand’s recent and last year’s biggest campaign, #StoryHarGharKi.
15th January 2024BY Ashee Sharma
'Bebo and Goibibo Felt Destined
In conversation with IMPACT, Raj Rishi Singh, CMO of Goibibo reveals the behind-the-scenes narrative of Goibibo’s transformation, shedding light on the innovative strategies and more.
11th December 2023BY Anjana Naskar
Polycab: Makes a Fresh Start
Nilesh Malani, Executive President and CMO, Polycab talks about his company’s brand refresh, marketing strategy and more
20th November 2023BY Aryan Khanna
Xiaomi India: 'Our primary goal is to bring joy to users'
Anuj Sharma, CMO, Xiaomi India shares insights into the brand's new campaign and its strategies to leverage 5G, and more.
14th November 2023BY Anjana Naskar
Orient Electric: Let there be Light
Anika Agarwal, Chief Marketing and Customer Experience Officer of Orient Electric tells IMPACT about Joylite’s latest festive season campaign, her brand’s association with MS Dhoni, and more.
06th November 2023BY Aryan Khanna
The Wow Factor
Vanda Ferrao, CMO, Wow Skin Science talks about the usage of in-moment humour in the ‘Get Used to Wow’ campaign, the mediums that have been used by the brand to spread its reach, and more
09th October 2023BY Aryan Khanna
Cool Down With Dabur
Ankur Kumar, Dabur India’s Marketing Head – Hair Care talks about the brand's entry into the cooling oil category, the market opportunity, and more.
26th September 2023BY Ashee Sharma
Motorcycling Made Easy
Amit Ghugre, Chief Marketing & Sales Officer, Shell Lubricants India talks about the brand’s first celebrity-led, 360-degree campaign ‘Rukna Mushkil Hai’ for the lubricants business, and more.
11th September 2023BY Ashee Sharma
Amping Up the Humour
Deepti Karthik, Fractional CMO, Sleepyhead explains how the brand is reaching out to the digitally native Indian millennials and Gen Z with a quirky approach
28th August 2023BY Ashee Sharma
The Best of Both Worlds
Vinay Subramanyam, Senior Director of Marketing, Kellogg South Asia takes us through Kellogg's and Hershey's all-new offering and discusses how the brand plans to establish it in the market.
07th August 2023BY Anjana Naskar
Breaking Taboos
Kartik Johari, VP – Marketing & Commerce, Nobel Hygiene throws light on the adult diaper brand’s journey so far and its latest offering, Friends UltraThinz.
17th July 2023BY Anupama Sajeet
Fanning Success
Pragya Bijalwan, CMO – Crompton Greaves Consumer Electricals explains what makes the 80-plus-year-old brand retain its dominant market share in the ceiling fans category, and more.
10th July 2023BY Anupama Sajeet
A Playful Proposition
Gunjan Khetan, Marketing Director, Perfetti Van Melle India talks about taking the playability factor for Center Fruit a notch higher with its Instagram campaign, and more.
03rd July 2023BY Ashee Sharma
Changing Gears
Ankit Khirwal, Head of Marketing, upGrad talks about the brand’s evolving message in the light of the ‘Real People, Real Stories’ campaign.
26th June 2023BY Ashee Sharma
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