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Cheers with Checks
BY Debolina Datta
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Bacardi appoints Mahesh Kanchan as Managing Director for India and Southeast Asia
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Bacardi India appoints Goodies Narayanan as Director Marketing - CMO India
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‘We’d rather sit idle than pitch for free’
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Design agency Elephant trumpets in APAC, expands to Singapore
BY NEETA NAIR
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Bacardi's LEGACY Whisky Expands Across India
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On The Move
BY Ashee Sharma
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INDIA IS ONE OF DEWAR'S TOP THREE PRIORITY MARKETS GLOBALLY
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NODWIN TO ADD A TINGE OF GAMING TO BACARDI’S NH7 WEEKENDER
BY Imran Fazal
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‘INDIAN CONSUMERS ARE INVESTING IN FINER DRINKING EXPERIENCES’
BY Anjana Naskar

TOP STORY

When Every Brand Gets Funny, Who Gets Remembered?

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?

‘Guess Needed Cultural Relevance, Tamannaah Was The Right Fit’

Scale Meets Speed

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How Greenply Is Changing the Conversation Around Plywood: Ashok Jaiswar in conversation with IMPACT