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Cover Story
Festive AdEx Rides The Wave
BY Antora Chakraborty

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Bata shifts creative operations from agency-led to AI-run model
BY TEAM IMPACT

IMPACT Stories
Breaking the Billboard: Is 3D OOH Worth the Spend?
BY Isha Khatu

CMO Interview
Best Foot Forward
BY Antora Chakraborty

IMPACT Stories
‘We don’t want to be the cheapest–that is our stated strategy’: Bata's Badri Beriwal
BY Antora Chakraborty

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Bata India Appoints Sanjay Rao as Managing Director and CEO
BY TEAM IMPACT

IMPACT Stories
Roots to Legacy: How Bata Walked Through Generations of Indian Childhoods
BY Debolina Datta

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Bata India Launches ‘Everyday Essentials. Reinvented’ Campaign with Taapsee Pannu
BY TEAM IMPACT

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Bata Launches Back-to-School Footwear Range starting at ₹599
BY TEAM IMPACT

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Bata India brings Sanjana Sanghi on board for ‘Make Your Way’ campaign
BY TEAM IMPACT

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One Source secures communications mandate for Bata India
BY TEAM IMPACT

IMPACT Stories
Inside India’s Halloween boom: Why brands are betting on the spooky season
BY Yash Bhatia

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LOTTE India appoints Debabrata Mukherjee as MD for Havmor Ice Cream
BY TEAM IMPACT

IMPACT Stories
It’s Raining Ads
BY Pritha Pahari

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Floatz by Bata India Launches New Campaign Featuring Prajakta Koli
BY TEAM IMPACT

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Hush Puppies Welcomes Vir Das as India Ambassador
BY TEAM IMPACT

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Bata’s Power and Nisha Dahiya team up for Wrestling Gold at Paris Olympics 2024
BY TEAM IMPACT

CMO Interview
NEW SOLE OLD NAME
BY PRANAB JYOTI BHUYAN

Creative Zone
LATEST AD CAMPAIGNS
BY Mitaksh Jain

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Ads in Focus

Highlighting some of the memorable campaigns from the week gone by


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