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IMPACT Stories
‘A quality outfit will be defined not by scale but strength and agility of solutions’
BY Yash Bhatia

IMPACT Stories
‘2026 is the year AI goes from being a toy to a tool’
BY NEETA NAIR

IMPACT Stories
‘2026 will be more human, more real, and more emotionally grounded’
BY Jennifer Thomas

IMPACT Stories
‘Agility won’t be a transformation project; it will become a permanent capability’
BY NEETA NAIR

Creative Zone
Best Ads of December 2025
BY Antora Chakraborty

Cover Story
Merry 'Click'mas
BY Pritha Pahari

Cover Story
Activate To Engage
BY Pritha Pahari BY Ruchika Jha

More From Impact
IMPACT Hall of Fame 2025: Godrej Yummiez & Godrej Creative Lab secures 32nd spot
BY TEAM IMPACT

IMPACT Stories
IMPACT Hall of Fame 2025: Standout Campaigns at Ranks 39–37
BY TEAM IMPACT

More From Impact
IMPACT Hall of Fame 2025: India Gate & Creativeland Asia Rank 37
BY TEAM IMPACT

IMPACT Stories
Inside IMPACT Hall of Fame 2025: The Creative Wins at Ranks 43, 44 and 45
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Pritha Pahari

Talking Point
Shared Wins
BY Pritha Pahari

IMPACT Stories
Meet the Campaigns That Made It — Hall of Fame #54, #53 & #52 of 2025
BY TEAM IMPACT

More From Impact
IMPACT Hall of Fame 2025: Pepsi and Havas Creative India Secure Rank 53
BY TEAM IMPACT

More From Impact
Chupps Footwear and INTO Creative release new sustainability-focused ad campaign
BY TEAM IMPACT

Talking Point
Is Sorry Enough?
BY Antora Chakraborty

IMPACT Stories
The Omnicom Game of Thrones — culture mismatch or giant success?
BY NEETA NAIR

IMPACT Stories
Brewing the Future of Retail
BY Ruchika Jha

Cover Story
Losing Grip on Brands?
BY Yash Bhatia

TOP STORY

Best Ads of December 2025

As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025


Cleared For Branding


‘No More’ Noise


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