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Interview
The Closet Chronicles
BY Antora Chakraborty

Talking Point
Viral, Not Viable
BY Antora Chakraborty

IMPACT Stories
Did the Influencer Brief Just Get a Lot Riskier?
BY Anaum Shaikh

IMPACT Stories
‘Authenticity Is The One Thing Tech Still Can’t Manufacture’
BY Swati Nathani

IMPACT Stories
Ads, Disguised as Entertainment
BY Isha Khatu

Talking Point
From Fling to Forever
BY Antora Chakraborty

Cover Story
Star Power or Scroll Power
BY Antora Chakraborty

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MakeMyTrip and Meta Launch Creator Circle to Power Travel Discovery
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IMPACT Stories
Marketing—In a World Where Everyone 'Creates'
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IMPACT Stories
‘Brands are realising that they need to trust the creator’: Neha Markanda of Sharechat
BY Antora Chakraborty

Cover Story
Who Will Rule the Internet?
BY Pritha Pahari BY Anaum Shaikh

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India e-commerce set to hit USD250 bn by 2030: Google-Deloitte report
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More Voices, Greater Responsibility
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Cover Story
Influence Under The Scanner
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Spotlight
Comedians On Creative Duty
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Cover Story
Tuned in to Gen-Z
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Spotlight
Death of Hashtags?
BY Pritha Pahari

IMPACT Stories
VIDEO INTERVIEW: Inside Amazon India’s Big Creator Push Across Bharat
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Cover Story
Cricket To Commerce
BY Anushka Sengupta

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Instagram Introduces Skip Rate: A Tougher Metric for Brand–Creator Conversations?
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