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‘Creative work now brings least revenue’
BY Yash Bhatia

Impact Feature
Can Arattai Outchat WhatsApp?
BY Yash Bhatia

Cover Story
Earning a PhD in Winning Accounts
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IMPACT Stories
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Spotlight
Break Ke Baad Blockbuster
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CMO Interview
Cleartrip’s Festive Lift-off
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DPDP: Data Done Differently
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Oneindia names Sushant Yattam as Business Head - Video
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Spotlight
Who Killed SEO?
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CMO Interview
Haier’s Growth Strategy
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Cover Story
AI - New Money Spinner for Agencies
BY Anushka Sengupta

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Binance Launches ‘Humans of Binance’ to Spotlight Real Stories of Digital Empowerment
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Shantanu Sirohi Appointed Chairperson of Digital Advertising Council
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Heather Freeland Joins LinkedIn as First Chief Brand Officer
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TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go


The Rebel Recipe


‘Creative work now brings least revenue’


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