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Cover Story
Cheers with Checks
BY Debolina Datta

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Disney Star misjudged the value of a cricket right: JioStar VC Uday Shankar
BY TEAM IMPACT

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Axis Bank names Rahul Shukla as Group Head of Commercial and Bharat Banking
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Antora Chakraborty

Interview
Leadership is about Flesh-And-Blood Moments: Suresh Narayanan
BY Tasmayee Laha Roy

Cover Story
Why TV Won’t Surrender?
BY Antora Chakraborty

IMPACT Stories
India’s Media Boom Facing Further Attention Crunch?
BY Isha Khatu

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Leysha Basmati Rice names Yami Gautam Dhar as brand ambassador
BY TEAM IMPACT

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Asian Paints unveils ‘Mon Jitey Nilo’ campaign under ‘Sharad Samman’ initiative
BY TEAM IMPACT

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Netflix appoints Peter Rice as chief content officer after Bela Bajaria’s exit
BY TEAM IMPACT

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Jockey Turns Up the Volume on Men’s Innerwear With Its Pop Colour Collection
BY TEAM IMPACT

IMPACT Stories
Roots to Legacy: How Nescafé Made Coffee An Everyday Affair in India
BY Debolina Datta

IMPACT Stories
FMCG Buying Intent: What’s Behind the Consumer Pullback?
BY Antora Chakraborty

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boAt ropes in Ravi Kishan, Shreya Kalra and Sufi Motiwala for Diwali campaign
BY TEAM IMPACT

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beYon Says ‘Ye Toh Hona Hi Tha’ as Festive Sparkle Gets a Life of Its Own
BY TEAM IMPACT

IMPACT Stories
Whose Choice Is It Anyway? How Kids Are Steering Family Spending in India
BY Debolina Datta

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super.money launches Tiger Shroff-led campaign for splitStore
BY TEAM IMPACT

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Schneider Electric launches Unica Pure+ switches with new festive campaign
BY TEAM IMPACT

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Freyr Energy appoints Rohit Sharma as first brand ambassador
BY TEAM IMPACT

IMPACT Stories
Is Every Sale Still A Big Sale?
BY Isha Khatu

TOP STORY

When Every Brand Gets Funny, Who Gets Remembered?

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?


‘Guess Needed Cultural Relevance, Tamannaah Was The Right Fit’


Scale Meets Speed


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