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Cover Story
Less Vs. Luxe
BY Pritha Pahari

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Zaggle Signs Indian U19 Cricketer Ayush Mhatre as Brand Ambassador
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Spotlight
Caution: Brands Fighting Ahead
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Campus Activewear’s latest campaign with Kriti Sanon inspires women to ‘Move Your Way’
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Miraggio’s campaign celebrates festive chaos, charm & spontaneity of Indian celebrations
BY TEAM IMPACT

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Monks Appoints Sonali Khanna as India Head – Business & Integration
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IMPACT Stories
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BY Antora Chakraborty

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Cover Story
Q-up for Ads
BY Antora Chakraborty

IMPACT Stories
Decoding Gen Z's Shopping Triggers: What’s Driving D2C Fashion Sales in 2025?
BY Chetan Siyal

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Ajay Devgn fronts Instamart’s first annual Quick India Movement sale campaign
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Coolberg & Prime Video unveil Jugaaro drink for new Amazon Original ‘Do You Wanna Partner’
BY TEAM IMPACT

Cover Story
High-Stakes Festive Race
BY Pritha Pahari

IMPACT Stories
Don’t Build a Brand Book. Build a Cult Manual.

BY Ekta Banodkar

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Campus Activewear Announces Kriti Sanon as its New Face
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The Tharoorian Effect

Balancing intellect, wit, and charm across formats, Tharoor impresses audiences. Is this the start of a lasting media journey for him?


Brands Sell Swadeshi Swag


Fixderma’s Skincare Fix


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