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DGTOOHL partners with Hero MotoCorp for first programmatic DOOH campaign
BY TEAM IMPACT

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Hero VIDA named title sponsor for India’s 2026 New Zealand tour
BY TEAM IMPACT

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Hero MotoCorp celebrates India’s folk art traditions in festive 2026 campaign
BY TEAM IMPACT

CMO Interview
‘Pulsar Belongs As Much To Our Consumers As It Belongs To Us’
BY Anaum Shaikh

IMPACT Stories
The Next Charge: Why EV Marketing Is Shifting Gears
BY Anaum Shaikh

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Swiggy and Hero MotoCorp partner on two-wheeler access and road safety for delivery riders
BY TEAM IMPACT

Interview
’We Wanted Riders to Carry Not Just Prayers, But Safety.’
BY Debolina Datta

Impact Feature
Lights Camera Action
BY Debolina Datta

Talking Point
The Ad Burnout
BY Antora Chakraborty

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Hero MotoCorp launches new campaign for Destini scooter
BY TEAM IMPACT

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Hero Homes shifts focus to belonging in new ‘Building What Matters’ campaign
BY TEAM IMPACT

IMPACT Stories
‘Kids learn through interactive means’: Archana Balaraman
BY Raaina Jain

IMPACT Stories
Chasing Creative Excellence: The Agency Contenders
BY TEAM IMPACT

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Hero MotoCorp Appoints Sachin Agrawal as Chief Technology Officer
BY TEAM IMPACT

IMPACT Stories
The Media Vanguard
BY Antora Chakraborty

More From Impact
Qubo brings on KL Rahul and Athiya Shetty as strategic investors
BY TEAM IMPACT

Cover Story
Who Really Makes Money?
BY Pritha Pahari BY Anaum Shaikh

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Hero FinCorp Launches Latest Indian T20 League Campaign – ‘Nariyal Phodo, Sar Kyun?’
BY TEAM IMPACT

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Hero FinCorp appoints Spardha Pandey as Lead – PR & Communications
BY TEAM IMPACT

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Reema Jain Named Chief Information Officer at Unilever
BY TEAM IMPACT

TOP STORY

When Every Brand Gets Funny, Who Gets Remembered?

As memes and Internet culture become common brand language, are brands still building a voice or simply joining the joke?


‘Guess Needed Cultural Relevance, Tamannaah Was The Right Fit’


Scale Meets Speed


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