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Q2: THE GAME OF SURVIVAL FOR AD AGENCIES
BY NEETA NAIR
Talking Point
'ENGAGEMENT ON VERTICAL VIDEO ADS UP BY 51% IN THE LAST ONE YEAR'
BY TEAM IMPACT
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MY DIARY OF LOCKDOWN LEARNINGS
BY Akshaara Lalwani
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THE BIG FREE DISH COMEBACK
BY SIMRAN SABHERWAL & TASMAYEE LAHA ROY
Backbeat
HOW TO BREAK THE CREATIVE BLOCK DURING LOCKDOWN
BY Shivani Mehta
Spotlight
THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
Backbeat
HOW I KINDLED MY LOVE FOR WRITING
BY Viraj Sheth
Cover Story
DIGITAL: BIGGEST GAINER OR LEAST HIT SECTOR?
BY NEETA NAIR
Spotlight
MOOD OF THE NATION IS REFLECTED IN OUR ADS: PARAG DESAI
BY CHRISTINA MONIZ
Backbeat
EATING THE RIGHT WAY FOR BETTER IMMUNITY
BY Seema Jindal Jajodia

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NEW SOLE OLD NAME

Bata India recently launched a new campaign, ‘Neo Casuals for Neo Leaders’. Anand Narang, VP - Marketing and Consumer Experience at Bata India Limited shares insights

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Neeta Nair of IMPACT Magazine speaks with team Ogilvy India.