Tags Story

More From Impact
STUDDS marks 50 years with cinematic brand film celebrating trust and safety
BY TEAM IMPACT
More From Impact
NICMAR Appoints Tonic Worldwide as Digital Marketing Partner
BY TEAM IMPACT
More From Impact
Instamart Launches Dhanteras Campaign Featuring Sonakshi Sinha
BY TEAM IMPACT
More From Impact
Cathay Pacific Announces Leadership Appointments Across SAMEA Region
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Antora Chakraborty
IMPACT Stories
YouTube India Goes Shoppable
BY Antora Chakraborty
Spotlight
Caution: Brands Fighting Ahead
BY Pritha Pahari
Impact Feature
Can Arattai Outchat WhatsApp?
BY Yash Bhatia
More From Impact
John Jacobs Partners with Abhay Deol for 'Coastline' Travel Campaign
BY TEAM IMPACT
More From Impact
Shoppers Stop celebrates thoughtful gifting in new Diwali campaign ‘Gifts of Love’
BY TEAM IMPACT
More From Impact
Madison Approaches Delhi High Court to Halt CCI Antitrust Investigation
BY TEAM IMPACT
IMPACT Stories
Reel Talk: Episodic Storytelling gets an Instagram Uplift
BY Antora Chakraborty
More From Impact
IndIAA Awards 2025 Marks 10 Years; Recognises Leading Brands and Agencies
BY TEAM IMPACT
IMPACT Stories
Zoho’s Arattai Tops App Charts, Sparks Talk of a Homegrown WhatsApp Rival
BY Yash Bhatia
More From Impact
Senco Gold & Diamonds Launches ‘Elements of Nature’ Campaign Featuring Kiara Advani
BY TEAM IMPACT
More From Impact
L’Oréal Paris launches its first-ever festive film ‘Mujh Mein Hai Diwali’
BY TEAM IMPACT
More From Impact
Fanta & Universal Pictures revive Chucky for a spooky Halloween limited-edition collection
BY TEAM IMPACT
More From Impact
Greenlam celebrates enduring Diwali warmth with new festive film
BY TEAM IMPACT
More From Impact
Miraggio’s campaign celebrates festive chaos, charm & spontaneity of Indian celebrations
BY TEAM IMPACT
IMPACT Stories
Tharoorisation of Football
BY Antora Chakraborty and Neeta Nair

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why did HDFC Life adopt Mahalaxmi Metro Station?