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IMPACT Stories
Why Category Leaders Don’t Chase Markets — They Create Them
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redBus launches Marathi campaign celebrating Maharashtra’s travel spirit
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VIDEO INTERVIEW: Vijay Kaul on Yamaha’s India Roadmap
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Meezaan Jafri fronts Kora by NM’s ‘Crafted in Confidence’ campaign
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Birla Estates partners with Gujarat Titans as Principal Sponsor ahead of IPL 2026
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OS Studios Launches in India to Bridge the Gaming and Esports ‘Experience Gap’
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Vamsi Murthy Joins Netflix as Senior Director and Marketing Head for India
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Oriflame appoints Robert Bensoussan as Chairman
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IMPACT Stories
Ad-ding Nostalgia
BY Anushka Sengupta
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Prime Video Reaches 315 Million Monthly Ad-Supported Viewers Globally
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Pepe Jeans London Launches ‘Embrace the Chill’ Winter Campaign
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A29 Wellbeing begins a new chapter with a film showcasing modern activewear
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WD Purple launches campaign to stress on authentic storage for security
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Navi UPI’s new campaign brings ‘Hurrypur’ to life, where everything moves fast
BY TEAM IMPACT
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Cheil India COO Mandeep Sharma Steps Down
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IMPACT Stories
Mapping India’s Future: How Mappls is Challenging Google’s Decade of Dominance
BY Antora Chakraborty
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Johnson’s Baby Introduces New Branding, Updated Formulations and Sustainable Packaging
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Dave Lewis Appointed CEO of Diageo
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Creative Zone
Best Ads of Oct 2025
BY Anushka Sengupta

TOP STORY

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

The Generali Shift

When Annoying Ads Are Good

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VIDEO GALLERY VIEW MORE

Nitin Saini of Mondelez India shares insights on the launch of Lotus Biscoff in India