Tags Story

More From Impact
InstaPrint, Duolingo’s Duo Take on Desi Spelling Mistakes on City Streets
BY TEAM IMPACT
More From Impact
Royal Stag Packaged Drinking Water launches ‘Live It Large’ campaign
BY TEAM IMPACT
More From Impact
Goafest 2026 dates announced, to be held in Goa from 20 to 22 May
BY TEAM IMPACT
More From Impact
Blenders Pride Packaged Drinking Water launches ‘The One And Only’ campaign
BY TEAM IMPACT
IMPACT Stories
The Sponsorship Reset
BY Antora Chakraborty
IMPACT Stories
The Trust Dividend
BY Karan Kumar
IMPACT Stories
A Twisted Love Story: How Shoefix and Blinkit Fixed a Broken ‘Jodi’
BY Antora Chakraborty
More From Impact
Fabindia Unveils Spring 2026 Campaign ‘The Song of Spring’ Celebrating Chikankari Craft
BY TEAM IMPACT
More From Impact
SPNI cuts over 100 jobs amid company-wide restructuring
BY TEAM IMPACT
More From Impact
Compass Communications bags communications mandate for Virohan
BY TEAM IMPACT
CMO Interview
Tanishq Stays Natural
BY Antora Chakraborty
More From Impact
Wondrlab Network appoints Ishaan Balvani as Creative Lead – Digital
BY TEAM IMPACT
IMPACT Stories
Video Interview: Forevermark’s Largest Bet on Mumbai
BY Pritha Pahari
IMPACT Stories
WPL Pitching High Returns?
BY Yash Bhatia
IMPACT Stories
'For some of life’s 'Moments', only a natural diamond will do'
BY Antora Chakraborty
IMPACT Stories
‘My biggest learning was simple: Don’t make ads, make content’
BY Yash Bhatia
More From Impact
CVL Srinivas to Retire as Country Manager, WPP India, in March 2026
BY TEAM IMPACT
IMPACT Stories
‘In 2026, attention—not impressions—will define print’s real power’
BY Yash Bhatia
Spotlight
Tale Of Two Diamonds
BY Antora Chakraborty
IMPACT Stories
‘2026 will reward clarity, utility and credibility-led content ecosystems’
BY Yash Bhatia

TOP STORY

Flipkart launches Ugadi campaign around ‘Ugadi vs Yugadi’ debate

Campaign by 22feet uses a humour-led film and microsite to engage users across Andhra Pradesh, Telangana and Karnataka

Ads in Focus

Sports Goes Vertical

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Saloni Anand, Co-founder, Traya on Marketing Hair Health in a Low-Trust Category