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Talking Point
The Women’s Cricket Gold Rush
BY Debolina Datta

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Rohit Sharma Makes Entertainment Debut With ‘Family Full House’ on Sony
BY TEAM IMPACT

Cover Story
Festive AdEx Rides The Wave
BY Antora Chakraborty

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Sony Sports Network challenges cricket’s ‘gentleman’s game’ label with new campaign
BY TEAM IMPACT

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Ankit Pandey returns to Sony Pictures Networks India as Group Head, Ad Sales (Sports)
BY TEAM IMPACT

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Sony LIV ropes in Sunil Grover for new cricket campaign
BY TEAM IMPACT

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Anurati Tandon elevated to Head – Digital B2B Business at SPNI
BY TEAM IMPACT

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Sony Pictures Networks India unveils an elaborate slate ahead of festive season
BY TEAM IMPACT

IMPACT Stories
Spidey’s Brand Collab Web
BY Debolina Datta

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Cinépolis India Teams Up with Sony Pictures to Launch Exclusive Spider-Man Collectibles
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Antora Chakraborty

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Amitabh Bachchan teases strategic new twist in Kaun Banega Crorepati Season 18
BY TEAM IMPACT

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Shark Tank India Season 6 launches '#DontBeATota' campaign
BY TEAM IMPACT

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KBC returns with 'Sochna Padega' campaign championing the power of applied knowledge
BY TEAM IMPACT

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Sony Pictures Networks India acquires media rights for the Glasgow 2026 Commonwealth Games
BY TEAM IMPACT

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Sony Pictures Networks India partners with Google Gemini for new KBC season
BY TEAM IMPACT

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Rasesh Upadhyay joins Sony Pictures Networks India as Deputy Chief Financial Officer
BY TEAM IMPACT

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Harsh Deep Chhabra concludes tenure at Godrej Consumer Products
BY TEAM IMPACT

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Sony Pictures Networks India acquires exclusive rights to India’s 2026 Ireland tour
BY TEAM IMPACT

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Sony LIV Elevates Mitesh Mehta to AVP, Pricing & Strategy for Sports
BY TEAM IMPACT

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