Britannia Industries Ltd
THE COMPANY Britannia is India’s leading food company with unmatched presence and leadership in key categories of bakery and dairy products. Britannia seeks to deliver enjoyable food that is good and in line with its credo of ‘Eat Healthy, Think Better’. Britannia drives accessibility through a combination of availability, affordability and delightful taste experience. It has a well distributed manufacturing presence. THE BRAND & OFFERINGS Britannia’s product portfolio includes biscuits, bread, cakes, rusk, and a host of dairy products like cheese, butter, beverages, dairy whitener etc. Britannia is India’s favourite food brand and a storehouse of brands which are household names in India - Good Day, Tiger, NutriChoice, Marie Gold, 50 50 , Milk Bikis, Bourbon, Treat, Little Hearts, Time Pass, Nice Time, Jim Jam, Pure Magic. THE REACH Britannia products are available across the country in over 3.8 million retail outlets and reach over 40% of Indian homes. CSR ACTIVITIES Britannia believes in doing well while doing good and links its Corporate Responsibility to the core of its business – helping deliver health and nutrition as relevant to Indian society. Its products are priced from Rs 2 and make for low-expense delight providers and hunger satiators for BOP consumers. Many of these everyday products have been fortified with essential micronutrients like iron, calcium and vitamins which a majority of Indians are deficient in. They also seek to address lifestyle diseases prevalent in India like Diabetes through offering specially formulated products which are low Glycemic Index. Britannia has also invested in public private partnerships to provide fortified biscuits in school feeding programs and is driving up awareness and advocacy for the cause of child nutrition. THE CAMPAIGNS • Britannia Good Day – Happy Good Day to You • Tasty Health Biscuits from Britannia Nutrichoice • Britannia Bourbon – Bitten into the new yet? CREATIVE AGENCY: Lowe & Partners, McCann, Grey MEDIA PLANNING AGENCY: MEC Varun Berry, Executive Director & Chief Operating Officer, Britannia Industries Ltd Our purpose is to facilitate every Indian to experience Britannia products four times a day. We will do this with organoleptically superior products, a superior go-to-market and a business model that is difficult to replicate. We seek to balance cost, quality and aspiration in the brand for consumer affordability at every price point. Providing consumers with delightful choices, and business satisfaction to all our partners are the fundamental mantras that drive Britannia. Anuradha Narasimhan, Director Marketing, Britannia Industries Ltd The marketing team at Britannia derives its manifesto from the Britannia Organoleptic Promise – of providing delightful products that are also good for our consumers. We believe that innovation, premiumization and delivering consumer value will continue to be our cornerstones for success THE PEOPLE • Varun Berry, Executive Director & Chief Operating Officer, Britannia Industries • Vinod Menon, Chief Financial Officer • Vinay Kushwaha, Vice President Supply Chain • Pascal Ville, Vice President R&D & Quality • Anuradha Narasimhan, Director Marketing CORPORATE PROFILE
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