FORD INDIA
THE COMPANY Ford India was established in 1995 as a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Since then, Ford has announced plans to invest more than $2 billion in India to expand its manufacturing facilities and sales and service networks to meet the rapidly rising demand in one of the world’s fastest-growing auto markets. THE OFFERINGS Ford India currently operates a modern, integrated manufacturing facility at Maraimalai Nagar, near Chennai, which produces the Ford Figo, Ford Fiesta, Ford Classic, Ford Endeavour and the most recently launched Ford EcoSport. THE REACH Ford India has more than 265 sales and service outlets in 142 cities and continues to grow aggressively. FUTURE EXPANSION Ford Motor Company recently announced plans to build an integrated manufacturing facility in Sanand in Gujarat. It will add almost 5,000 people to its current workforce of more than 11,500. Ford has also expanded its PowerTrain facility in Chennai to further support its sales and export growth plans in India. With the expansion completed in July 2012, the engine plant’s annual production capacity has increased from 250,000 to 340,000 units per year. AWARDS & ACCOLADES Ford has earned multiple accolades in India, including the ‘Most Dependable SUV’ for the Endeavour in the JD Power Asia Pacific Vehicle Dependability Study 2011 and ‘Most Dependable Premium Compact’ for the Figo in 2013, and the Indian Car of The Year 2011 (ICOTY) award for the Figo. CSR INITIATIVES Since its inception, Ford India has been working across communities on projects such as road safety, education, and healthcare. Ford has also introduced its award-winning Driving Skills For Life (DSFL) programme, which has trained thousands of Indian drivers on safer, economic and eco-friendly driving practices. As part of its ‘Operation Better World’ project started in association with the Ford Fund in 2012, Ford India will focus on improving health, sanitation, education and skill building in communities around its facilities. THE CAMPAIGNS Discover Mumbai with Ford EcoSport Change is Wonderful CREATIVE AGENCY: JWT MEDIA PLANNING AGENCY: Mindshare Joginder Singh, President and Managing Director, Ford India Ford India is committed to provide consumers with great products that are part of the One Ford global strategy, and bring quality vehicles that are safe, smart and fuel-efficient. While we aggressively grow our businesses here, we also strive to lead our employees to prosperity and empower the communities where we operate in. Vinay Piparsania, Executive Director, Marketing, Sales and Service, Ford India We keep our customers at the heart of everything we do and this is reflected in most of our communication campaigns. Guided by the ‘Real People, Real Experience’ philosophy, we empower customers with information and give them the power of choice to make informed decisions. THE PEOPLE Joginder Singh, President and Managing Director, Ford India Vinay Piparsania, Executive Director, Marketing, Sales and Service, Ford India Anurag Mehrotra, Vice President, Sales, Ford India Raj Sarkar, Vice President, Marketing, Ford India CORPORATE PROFILE
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