Maxus
THE STORY Maxus is part of a global communications consultancy that helps marketers build profitable relationships between consumers and their brands. It combines the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model powered by creative media thinking and sophisticated, realtime customer data. It is a member of theWPP Group, being part of GroupM, WPP’s media investment management arm. It provides a full range of communication solutions, both in India and internationally, working with a diverse range of blue-chip clients, including Vodafone, Nokia, Titan, Tata Sky, Fiat Group, L’Oréal, Google and Hero Group. GroupM is India’s (and the world’s) number one buyer of media. THE REACH Being part of the WPP group enables Maxus to work closely with any of the 100+ WPP companies, their 1,400 offices and 1,46,000 employees worldwide. It operates from five offices across India and with the GroupM network, can offer services across 24 other cities in India. THE SERVICES Maxus’ services include communications strategy, digital marketing, direct response media, social media, data analytics, media planning and buying, marketing ROI evaluation and SEO/SEM. Maxus calls itself “passionate, agile, collaborative, hugely entrepreneurial and built for the digital age”. THE BUZZ Maxus swept all three metals in Technology Category at Yahoo! Big Chair Awards 2012. It was the Digital Agency of the Year @exchange4media’s IDMA 2012 RECMA 2012 (Research Company Evaluating the Media Agency Industry) qualitative rates Maxus as the only “dominant & successful” agency, for the fourth year in a row Globally, Maxus began 2012 as Ad Week’s US Agency of the Year and one of Ad Age’s ‘Agencies to Watch’. KEY CLIENTS • Arvind Brands • Akzo Nobel India • Bajaj Allianz • Barclays • Dabur • Fiat Group • Franklin Templeton • Future Group • Google • Hero Moto Corp • IDBI Bank • Indian Premier League • International Cricket Council • Hero Moto Corp • IDBI Bank • Indian Premier League • International Cricket Council • L’Oreal • Manappuram Finance • Myntra • Nokia • Oswal Woolen Mills • Parle Products • Red Bull • Save The Children • Shoppers Stop • Tata Motors • Titan Industries • Vodafone India THE FEEDBACK Maxus has been a terrific partner. They understand and appreciate Nokia strategy, align media objectives that deliver the strategy. They work to make the humdrum media innovative and are bold enough to explore new avenues like digital media. Best of all, they are accountable, they monitor progress, they measure against key parameters and they are willing to learn and teach us from the results. D Shivkumar, MD, Nokia India We are in awe of Maxus’ work in India! David Erixon, Vodafone Global Maxus gives us the width and breadth of media practices which helps us take qualified decisions for our money. They know how to mix the art and science effectively, therefore know when to focus on strategy, execution or buying skills to bring about the desired result. Sameer Suneja, MD, Perfetti
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