R K SWAMY MEDIA GROUP
THE PEOPLE & PRACTICES SANDEEP SHARMA, PRESIDENT, R K SWAMY MEDIA GROUP MEDIA DIRECTION K SATYANARAYANA, SENIOR PARTNER, MEDIA DIRECTION DIGITAL DIRECTION VISHAL SINGH, GM, DIGITAL DIRECTION HANSA OUTDOOR TYRONNE DEVDROS, VP HANSA RETAIL PRATIK NATASIA, HEAD RETAIL HANSA EVENTS & ACTIVATION SUJIT KOTE, GM THE STORY Started in 1996, the R K Swamy Media Group is among the leading media agencies in India with a national footprint. It is owned by the R K Swamy Hansa Group, the fourth largest marketing and communications group in India serving over 250 companies in India and the USA. R K Swamy Media Group operates as a Division of R K Swamy BBDO, and caters to clients looking for integrated full services from an advertising agency. THE NAME The agency’s name ‘R K Swamy Media Group’ is derived from the parent company, R K Swamy Hansa Group. The name reflects the integrated solutions approach to its clients’ media needs for media planning, buying, digital, OOH, retail & events. THE REACH The R K Swamy Media Group has 170+ media professionals working across a sixoffice network – Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Kolkata - supported by 11 satellite offices across the country. The parent group, with over 1,200 professionals in its fold, offers Creative and Media Services, Market Research, Direct/ CRM & Advanced Analytics, Events and Activation, Healthcare Communication, PR, Social & Rural Communication and more. THE CLIENTS RAYMOND GROUP, LIC GROUP, SBI, CENTRAL BANK, HAWKINS, SHRIRAM GROUP, ADVENTZ GROUP, MTNL, RBI, TAFE, GENERAL AIR CONDITIONERS, INDUSIND BANK, ONGC, INDIAN OIL, GAIL, APARNA GROUP, MARGADARSI CHIT FUNDS, KALANJALI, RASNA, SIEMENS, BAYER, NILKAMAL/@ HOME, FABER CASTELL, BHARAT MATRIMONY, SNICKERS, PEDIGREE, JM FINANCE, MARG PROPERTIES, FORTIS HOSPITALS, KHAZANA JEWELLERY, GEMINI EDIBLE OILS, ZUARI CEMENT, SKYLINE CONSTRUCTIONS, MAKRO TECHNOLOGIES THE NEW CAMPAIGNS SHRIRAM TRANSPORT FINANCE NCD ISSUE, PARK AVENUE SLIVER FACE WASH, RASNA FRUIT PLUS, SNICKERS, PEDIGREE, PREMIUM FRIDGE SMELL WELL, MAKERS CAMPAIGN THE BUZZ • Internationalist Awards for Media Innovation in Print, NY 2011 - One Silver THE FUN The team works with the philosophy “Enjoy the work you do. And do the work you are proud of”. Every Friday afternoon is “Learn with fun time” where team capabilities are updated through continuous training. The team also celebrates all festivals, and Friday evenings are about interaction, bonding and fun through spontaneous gigs, quizzes, Antakshari or just chilling out and bonding. On every employee’s birthday, the day is made special for the person. THE ESSENCE, ACCORDING TO SANDEEP SHARMA Q] What is the USP of Team R K Swamy Media? A challenger mindset, coupled with an empowered team encouraged to work entrepreneurially. We work with the philosophy: “We don ’t need a large hammer. We must look for the sharper nail.” We are a truly integrated media solutions company and have long term relations hips with most of our key clients. We have also retained senior tale nt within the agency. In a world where Creative and Media have been decoupled , we work closely with the creative agency and deliver a seamless se rvice. Q] How does the road ahead look like? What are the new frontiers the agency is looking at? Very promising & exciting. We are fully geared up to go to the next level. We have strengthened our leadership team and put in place strat egic proprietary tools to enhance planning and buying. We continue t o invest in the digital space and strengthen our integrated media servic es offering. Thought leadership and Innovation are the key future drivers fo r our agency. Q] What is the essence of R K Swamy Media Group, in one word? Depth, commitment, client’s trust
PARTHA GHOSH, GENERAL MANAGER, MEDIA DIRECTION
GAUTAM RAJGOPAL, GM-TV BUYING
D RAGHUNATHAN, GM & NATIONAL BUYING DIRECTOR-PRINT
V R PADMANABHAN, GM (SOUTH)
ROHINI GAUTHAMAN, GM (NORTH)
• Internationalist Awards for Innovative Digital Solutions, Dec 2010 - One Silver
• Indian Digital Media Awards National ‘Best Website Debut’ - Gold
• exchange4media Radio Advertising Awards, Oct 2010 - One Gold
• Internationalist Awards for Digital Innovation, NY 2010 - One Bronze
• Internationalist Awards for Media Innovation, NY 2009 – One Gold, One Silver, One Bronze
• GoaFest 2009 – Media Innovation - One Silver
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