BRAND: TIDE
CAMPAIGN: #TIDEFORTIME
CREDITS-AGENCY: LEO BURNETT
AGENCY
“With #TideForTime movement, we want to encourage everyone to make time for things that are important by just saving on laundry time. This movement is a true HumanKind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.”
Rajdeepak Das, CEO & Chief Creative Officer - South Asia, Leo Burnett
CLIENT
“With #TideForTime, our endeavour is to bring to light a pertinent question, rendered even more important in the current context – ‘are we spending our time on what’s really important?’. This is a reminder that we can make some time for our lives and spend it on what we truly value.”
Sharat Verma, Chief Marketing Officer, P&G India and Vice President, Fabric Care
BRAND: THUMS UP
CAMPAIGN: TOOFAN WAHI JO SAB PALAT DE
AGENCY-CREDITS: OGILVY INDIA (NORTH)
AGENCY
“Completely turning the conversation upside down, it’s a game changer that takes the brand a notch higher. We believe it very well captures the emotion of the nation, when it comes to the Olympic athletes, our real heroes.”
Sukesh Nayak, Chief Creative Officer - Ogilvy India
CLIENT
“Our partnership is a statement of empowerment, and our intent is to instil the ‘thunder’ of hope and strength amongst our consumers. The new upside down Thums Up bottle is a visual symbol of resilience that people showcase in their daily lives, against all odds.”
Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and SouthWest Asia
BRAND: SAMSUNG INDIA
CAMPAIGN: #EPICDREAMSOF21
AGENCY-CREDITS: CHEIL INDIA
AGENCY
“We created a surreal visual journey of simple things in life that we missed in 2020 and turned them into #EpicDreamsOf21. Every dream composition was inspired by a work of art brought to life using a cast of over 40 models posing for the epic photograph.”
Emmanuel Upputuru, Chief Creative Officer, Cheil India
CLIENT
“With our latest campaign, we are excited to showcase the power of Galaxy S21 Ultra 5G’s pro-grade 108MP camera in an innovative manner. Photography enthusiasts can now click high-resolution images with its 108MP camera and crop it into many pictures without compromising on the quality.”
Aditya Babbar, Senior Director and Head, Mobile Marketing, Samsung India
BRAND: TITAN
CAMPAIGN: TALES BY SKINN
AGENCY-CREDITS: OGILVY SOUTH
AGENCY
“Tales by Skinn is that whiff of happiness that has the power to lift our everyday mood. Each of the variants embody a distinct yet breezy fragrance that alters a person’s atmosphere, when used. The film will give an opportunity to the brand to tell myriad Tales of Happiness.”
Mahesh Gharat, CCO, Ogilvy South
CLIENT
“The digital video is a visual depiction of how a spray, or a whiff of Tales fragrance transforms and elevates the mood instantly. The overall vibe of the film is colourful, refreshing and quirky. The campaign embodies how happiness is just a spray away with Skinn Tales fragrances.”
Kanwalpreet Walia, Marketing Head, Fragrance and Accessories Division, Titan Company Limited