BRAND: IRTH, Titan
Campaign: Yours to Define
AGENCY
“We were happy when we were given the creative mandate from the house of Titan to launch this wonderful product line up under the brand ‘IRTH’. With Creative Directors, Amrish Kondur Kar & Sunayna Sabharwal, along with their team, we’ve tried to create a world that forever stays delightful.”
Santosh Padhi
Chief Creative Officer, Wieden+Kennedy India
CLIENT
“IRTH intends to create long meaningful relationships with its consumers, making their purchase process exciting and special. Suggestive of the brand’s name, IRTH symbolizes the care and attention applied to the product design and exemplifies the sense of wonder and emotion inherent in the brand.”
Manish Gupta
Chief Executive Officer & VP, Fragrance and Fashion Accessories Division, Titan
BRAND: Luminous Power Technologies
Campaign: SadaRoshanRaho
AGENCY
“As a brand promise, ‘Sada Roshan Raho’, adds to the festivities of Diwali reminding people about the importance of light and uninterrupted power. Sachin Tendulkar brings home this thought powerfully with his words.”
Swati Balani
Executive Creative Director, Autumn Grey
CLIENT
“Luminous has been lighting up lives and spreading joy across India for over three decades. As human beings, we always move from darkness to light, and no festival brings this to the fore as much as Diwali does – where darkness is the harbinger of evil and illumination is representative of purity and godliness.”
Ruchika Gupta
Chief Marketing Officer, Luminous Power Technologies
BRAND: Polycab
Campaign: Extra Safe Wire Means Extra Safe Dreams
AGENCY
“The thing with dreams is that there is no limit to them. With this human campaign, we are showcasing how extra safe green wires from Polycab, effortlessly take all the load to connect and fulfil all our dreams. Keeping our homes safe and our dreams safer.”
Sukesh Nayak
Chief Creative Officer, Ogilvy India
CLIENT
“Polycab India is a distinct market leader in the wires and cables segment and has received wide acclaim over the years. Our latest campaign by Ogilvy is a refreshing approach weaving an emotional charm, which will have universal resonance and relevance.”
Nilesh Malani
President, and Chief Marketing Officer, Polycab India Ltd.
BRAND: Godrej
Campaign: #GodrejKiDiwali
AGENCY
“This Diwali, we wanted to show our nation how the festival of lights looks in the world of Godrej. From happy farmers to healthy children, from making a self-reliant India to nurturing its tomorrow, this is how Godrej makes our nation shine during Diwali, all around the year.”
Anu Joseph
Co-Founder and Creative Vice-Chairman, Creativeland Asia
CLIENT
“Diwali, for us, has always been extra special.Keeping the needs of our consumers’ paramount for 125 years, we have strived to spread joyand sparkle, making every day a festival, throughout the year.”
Tanya Dubash
Executive Director and Chief Brand Officer, Godrej Group