RAD ADS OF THE WEEK
AGENCY “At its best, advertising is supposed to make you feel something deeply. So instead of straight-up plastering the features of the range, the films give you a trailer of what it feels like to listen to your favourite music using Nirvana by boAt.” CLIENT “As an audio brand, it only makes sense for us to overthink the background score well before getting into production. We picked this classic for its nostalgia, its sexiness, and its unmissable appeal with our target audience.” AGENCY “Angel One SuperApp is transforming the way new age India invests. The film signifies how Angel One is simplifying investment with its best-in-class features and at the same time safeguarding the customer’s privacy.” CLIENT “#RahoHameshaSuper is more than just a campaign; it symbolises a crucial milestone. The campaign spotlights the full potential of the A1 SuperApp, empowering investors and traders with fast, secure and reliable experience.” AGENCY “We wanted a human take on Valentine’s Day that wasn’t about life but about the little things that happen in love, like forgetting to buy a gift. In an otherwise crowded day, we needed to stand out and yet be relevant to the brand and its benefits.” CLIENT “As searches for last-minute gifts surged, we were happy to partner with 22feet Tribal Worldwide to come up with a creative solution that helped our customers get their partner’s gift of choice, while Flipkart took the blame for their last-minute order.” AGENCY “When we discovered that KL Rahul is the protagonist for this campaign, we were clear that this story needs to be as inspirational as his journey, much like how ABFL has been an inspiration for millions of dreams by providing easy loans for personal and business purposes.” CLIENT “Cricket inspires Indian masses, and we chose KL Rahul as his journey closely resonates with everyone. We want all individuals to draw inspiration from our campaign ‘Ab Kahani Badlegi’ and transform their lives’ stories with ABFL as their trusted partner.”
Founding Member and Creative, Talented
Head of Brand Marketing, boAt
National Creative Director, Leo Burnett
Chief Growth Officer, Angel One Limited
Creative Head, 22feet Tribal Worldwide
Senior Director, Brand Marketing, Flipkart
Group Executive Director (West), Dentsu Creative India
Head of Marketing & Customer Experience, Aditya Birla Capital
Tags : #Flipkart #BoAtLifestyle #RahoHameshaSuper #AdityaBirlaFinance