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IMPACT Stories
Are the cinemas becoming a marketer’s playground?
BY Isha Khatu
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The Multiplex That Never Goes Dark
BY Debolina Datta
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Victorinox India names Abhay Deol as Friend of the Brand
BY TEAM IMPACT
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PVR NEST and St. Jude India use cinema to spotlight childhood cancer awareness
BY TEAM IMPACT
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Marico acquires controlling stake in gourmet snacking brand 4700BC
BY TEAM IMPACT
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Pond’s and Avatar: Fire and Ash collaboration brings experiential skincare to cinemas
BY TEAM IMPACT
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Asia Cup Live in Cinemas: A New Arena for Brands to Engage Fans?
BY Antora Chakraborty
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Happydent lights up Gurugram’s PVR INOX with immersive smile installations
BY TEAM IMPACT
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Monetising Orginality: Can creators/filmmakers protect their work from AI?
BY Ruchika Jha
IMPACT Stories
Root Cause, Real Results: Traya’s Holistic, Data-Driven Disruption to Hair Care
BY TEAM IMPACT
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PVR INOX Launches First Jabalpur Multiplex at KA Mall with FOCO Model
BY TEAM IMPACT
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PVR INOX and Visa Partner to Elevate Cinema Experience with Mobile Tap to Pay
BY TEAM IMPACT
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Traya Partners with Javed Akhtar for 'Umeed Nahi Yakeen Karo!' Campaign
BY TEAM IMPACT
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PVR INOX Launches Raj Kapoor Film Festival to Honour Legacy
BY TEAM IMPACT
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Ballots with Benefits
BY Pritha Pahari
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PVR INOX Re-releases 'Kal Ho Naa Ho' for 21st Anniversary Celebration
BY TEAM IMPACT
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PVR INOX Pictures and Ananya Panday Launch #WhiteBirdKindnessCampaign for Film Release
BY TEAM IMPACT
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PVR INOX Launches Kareena Kapoor Film Festival Celebrating Bollywood Star's Iconic Films
BY TEAM IMPACT
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IN CINEMA ADVERTISING: THE SEQUEL
BY Anjana Naskar
Spotlight
COMPASSION RULES DURING ADVERSITY
BY CHRISTINA MONIZ

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