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IMPACT Stories
Battle of the Binges: Stranger Things' Fantasy vs The Family Man's Relatability
BY Antora Chakraborty

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DP World signs Abhishek Sharma as brand ambassador
BY TEAM IMPACT

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Offbeat or Off-Brand? Rethinking the Logic Behind Unlikely Influencer Collaborations
BY Ruchika Jha

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Kannan Ganesan Appointed as Myntra’s New Chief Financial Officer
BY TEAM IMPACT

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MP Tourism Partners with Anoushka Shankar for Campaign Film on Madhya Pradesh
BY TEAM IMPACT

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Karthik Balagopalan steps down from PUMA India as Managing Director
BY TEAM IMPACT

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Garnier Men ropes in Abhishek Sharma as brand ambassador
BY TEAM IMPACT

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KRAFTON India Launches Digital Tourism Style Campaign for BGMI Stepwell Update
BY TEAM IMPACT

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Narayana Health Uses Ketchup Sachets to Promote Heart Check-Ups on World Heart Day
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Anushka Sengupta

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IAA India Chapter Re-elects Abhishek Karnani as President
BY TEAM IMPACT

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OneAssist Appoints Abhishek Maheshwari as CEO to Drive Next Phase of Growth
BY TEAM IMPACT

IMPACT Stories
Bollywood vs Deepfakes: The Rise of Personality Rights in India
BY Yash Bhatia

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Flipkart Revives a 10-Year-Old Abandoned Cart in New Big Billion Days Campaign
BY TEAM IMPACT

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Virtue Asia crafts digital-first film for Lotus Whiteglow Niacinamide Gel-Crème
BY TEAM IMPACT

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Pantomath Group Appoints Abhishek Gupta as Managing Director & Chief Customer Officer
BY TEAM IMPACT

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Sunfeast Marie Light Launches ‘Missing Wife’ OOH Campaign
BY TEAM IMPACT

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People & Growth
BY Anushka Sengupta

IMPACT Stories
Microdramas: India’s Next Streaming Obsession?
BY Ruchika Jha

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Nissan launches Magnite Kuro Edition campaign developed by TBWA\India and OMD India
BY TEAM IMPACT

TOP STORY

Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network

Omnicom’s acquisition of IPG creates a pro forma $25B entity that overtakes WPP globally and places the merged network at No. 2 in India


Agla Station: Audio Marketing


Nikon’s Leap Into Reel-ity


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