Tags Story

More From Impact
Chinese Wok Ties Up with Engaged Season 2 on JioHotstar as Official Food Partner
BY TEAM IMPACT
IMPACT Stories
The Agency Matryoshka
BY Rohit Ohri
More From Impact
Colgate Total signs Rahul Dravid, Positions Oral Care as Performance Edge
BY TEAM IMPACT
IMPACT Stories
What Will Take India’s AdEx to ₹2.01 Lakh Crore? TYNY 2026 Explains
BY Antora Chakraborty
More From Impact
Aurelia launches #HameshaTrending campaign with Ananya Panday
BY TEAM IMPACT
More From Impact
Thermocool Rolls Out Branding on Vande Bharat Express and Anand Vihar Station
BY TEAM IMPACT
More From Impact
Skyscanner Launches Nationwide OOH Campaign Linking India’s T20 Fever with Travel Passion
BY TEAM IMPACT
More From Impact
PMAR 2026 Preview: Digital Now Accounts for 60% of India’s Rs 1.55 Lakh Crore Ad Market
BY TEAM IMPACT
More From Impact
Shankar Gaur elevated to Quick Commerce Lead at Reckitt India
BY TEAM IMPACT
IMPACT Stories
The Big, The Small & Everything In Between
BY Suraj Nedungadi
Creative Zone
Ads in Focus
BY Antora Chakraborty
Spotlight
The Valentine’s Divide
BY Anaum Shaikh
Impact Feature
‘From Idea To Outcome: Why Marketing Now Owns Growth’
BY TEAM IMPACT
Cover Story
From Mad Men To Machine Minds
BY Pritha Pahari
IMPACT Stories
Valentine’s Day ads that went beyond roses and red hearts
BY Anaum Shaikh
More From Impact
MIB initiated 144 actions against TV channels in last five years
BY TEAM IMPACT
More From Impact
Radico Khaitan Names Sudhir Upadhyay CSO, Kunal Madan CMO
BY TEAM IMPACT
More From Impact
Asian Paints Launches ‘Rang De India’ Celebrating the Colours of Indian Fandom
BY TEAM IMPACT
More From Impact
MY FM Expands Network in Daman, Ratlam and Pali
BY TEAM IMPACT
More From Impact
Samudra Manthan: Dr Annurag Batra Examines Structural Churn in Advertising
BY TEAM IMPACT

TOP STORY

‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’

Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems

‘India has moved from an expansion phase to an allocation phase’

Digital Eclipsing Traditional AdEx

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Motorola's Signature Move