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IMPACT Stories
#IMPACTExclusive: Omnicom agency Kinnect’s CCO, Neville Shah to move on
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IMPACT Stories
Roots to Legacy: How Nescafé Made Coffee An Everyday Affair in India
BY Debolina Datta
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FMCG Buying Intent: What’s Behind the Consumer Pullback?
BY Antora Chakraborty
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Hilary Rhoda Says ‘Iss Festive Thoda Aurr’ With a Case for Going All Out
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Rado Celebrates Smriti Mandhana’s Appointment as Indian Women’s Cricket Team Captain
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boAt ropes in Ravi Kishan, Shreya Kalra and Sufi Motiwala for Diwali campaign
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Gunjan Shah Swaps Footwear for Paper as He Joins JK Paper
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JW Marriott launches ‘Stay in the Moment’ campaign Ft. Aishwarya Rai Bachchan
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McDonald’s India launches ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’ campaign
BY TEAM IMPACT
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Ten Heads Carrying One Big Creative Idea
BY Isha Khatu
IMPACT Stories
Fitness Does Not Have to Be a Tier-1 Elitist Phenomenon, Says Slovic Co-founder
BY Anaum Shaikh
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Obveus Wins Twinings India and Ovaltine India Retainers
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Cadbury Celebrations turns neighbours’ nok-jhok into a Diwali campaign
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Black & White Non-Alcoholic launches ‘Drop the Façade’ campaign on authentic connections
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Creative Zone
Ads in Focus
BY Antora Chakraborty
Interview
30 Years Young, Ready To Accelerate: Hyundai CEO Tarun Garg
BY NEETA NAIR
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Amazon Ads, MMA Global and WPP Media launch full-funnel advertising playbook
BY TEAM IMPACT
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vivo V80 and Sidharth Malhotra, Kiara Advani Turn the Journey Home Into a Story
BY TEAM IMPACT
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Is the new creative stack changing the agency equation?
BY Isha Khatu
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Himalaya BabyCare launches Gentle Baby Wash campaign around baby’s first bath
BY TEAM IMPACT

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