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The Turning Point
BY Yash Bhatia BY Ruchika Jha
IMPACT Stories
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BY Ruchika Jha
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Spotlight
Brands Sell Swadeshi Swag
BY Antora Chakraborty
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KRAFTON India Launches Digital Tourism Style Campaign for BGMI Stepwell Update
BY TEAM IMPACT
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Titan’s new Diwali film honours the unsung heroes behind its festive sparkle
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Antora Chakraborty
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HealthOK partners with Haldiram’s to champion vegetarian wellness this Navratri
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DS Group Launches Season 3 of ‘Pujoy Pulse’ Campaign Ahead of Durga Puja 2025
BY TEAM IMPACT
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Healthcare, FMCG, Appliances see relief as India adopts three-slab GST system
BY Ruchika Jha
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Gas-O-Fast champions jeera as India’s digestive hero in new Independence Day campaign
BY TEAM IMPACT
CMO Interview
BGMI’s Bold Brandplay
BY Anushka Sengupta
Cannes Lions 2025
Cannes 2025: India’s Fading Footprint in SDG Lions
BY Anjana Naskar
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Dadvertising Done Right
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Havmor Launches 'Enjoy It, Play It' Campaign with Gujarat Titans
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Baskin Robbins India Unveils Joyful Campaign Featuring Italian Gelatos
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Titan Announces Ajoy Chawla as Successor to MD C.K. Venkataraman from 2026
BY TEAM IMPACT
Spotlight
VIP Access to FOMO
BY Anjana Naskar
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Amruta Khanvilkar Joins Joy n Crew as Brand Ambassador on International Women’s Day
BY TEAM IMPACT
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Girnar Foundation’s Mission DDLJ Spreads Love and Joy Across Jaipur and Gurugram
BY TEAM IMPACT

TOP STORY

Omnicom Completes IPG Acquisition, Creating World’s Largest Advertising Network

Omnicom’s acquisition of IPG creates a pro forma $25B entity that overtakes WPP globally and places the merged network at No. 2 in India

Agla Station: Audio Marketing

Nikon’s Leap Into Reel-ity

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