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IMPACT Stories
Find Out Who Made It to Ranks 21, 20 and 19 of IMPACT Hall of Fame 2025
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IMPACT Hall of Fame 2025: Mathrubhumi and Maitri Advertising Works Rank 19
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OnePlus names Jasprit Bumrah, Smriti Mandhana, Armaan Malik & others as brand ambassadors
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Omnicom reveals new leadership structure after IPG acquisition
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ITC Sunrise Spices Revives Chhath Folklore Through Music in ‘Urja Ka Vardaan’ 2.0
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Titan’s new Diwali film honours the unsung heroes behind its festive sparkle
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OneAssist Appoints Abhishek Maheshwari as CEO to Drive Next Phase of Growth
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Titan honours its voluntary traffic warden Krishnamurthy with ‘His Hands, His Voice’ film
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Haier Signs Global Partnerships with Liverpool FC and Paris Saint-Germain
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People & Growth
BY Anushka Sengupta
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MILKMAID Launches New TVC Highlighting Homemade Desserts
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Wagh Bakri and McCain team up to celebrate monsoon moments with ‘Ek Chuski, Ek Crispy’
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Reliance Digital unveils ‘Main Bharat Hoon’ campaign to celebrate India’s triumphs
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Coca-Cola India Foundation Recaps Maidaan Saaf Campaign in Puri
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Nykaa Luxe unveils FragTok, a creator-led drive to build India’s first fragrance community
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Coca-Cola India’s Recycled Flag Enters Limca Book of Records 2025
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iQOO Z10 Lite 5G to Launch on 18 June with 6000mAh Battery
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Brahmins Unveils New Brand Identity with Kasavu-Inspired Design and TV Campaign
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Coca-Cola’s Maha Kumbh 2025 Campaign ‘Maidaan Saaf’ to Feature on Discovery+ Documentary
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Creative Zone
ADS IN FOCUS
BY Anushka Sengupta

TOP STORY

Digital Crosses AdEx' Half-way Mark

Dentsu e4m Digital Advertising Report 2026 showed digital media grew 19% in 2025 to reach ₹71,621 Cr, accounting for 59% of India’s 120K Cr AdEx

Best Ads in January 2026

From Prompt to Promotion

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Aditya Kanthy, President and MD, Omnicom Advertising India speaks to Neeta Nair of Impact Magazine