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Cannes Lions 2025
Cannes 2025: India’s Fading Footprint in SDG Lions
BY Anjana Naskar
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TVS Capital Funds Reconstitutes Board of Directors
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Alpenliebe Introduces India’s First Liquid Choco-Filled Lollipop
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Coca-Cola Renews Global Marketing Partnership with WPP Open X
BY TEAM IMPACT
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Saregama India Cuts Ad Spends by 26% in Q4 FY25 Amid Strong Focus on Content Investment
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Tata Consumer Products Launches AI-Led Campaign for Tata Gluco+
BY TEAM IMPACT
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The Independent Dependables
BY Aryan Khanna
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Arrow Expands Retail Presence with New Store in Bangalore’s HSR Layout
BY TEAM IMPACT
Backbeat
‘Meditation - The Magic It Holds’
BY Manish Kumar
CMO Interview
Unlocking the Axis of Innovation
BY Anushka Sengupta
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IMPACT’s Blast from the past
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Mukta A2 Cinemas Reopens in Vizag with Luxe Makeover and State-of-the-Art Upgrades
BY TEAM IMPACT
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7UP® and Spotify Launch ‘SpiceIt Playlist’ to Enhance Spicy Food Experience
BY TEAM IMPACT
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JSW Paints to Launch Unique 'Sound of Colour' Campaign Blending Music and Colours
BY TEAM IMPACT
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Suta Opens 14th Store in Bandra, Celebrating Timeless Drapes
BY TEAM IMPACT
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Bajaj Provides 24x7 Seva Kendra at Maha Kumbh Mela 2025 for Pilgrim Comfort
BY TEAM IMPACT
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Final Deadline for One Show Awards Entries Approaches – Submit by 28th February
BY TEAM IMPACT
Interview
Investing For Consumption
BY Pritha Pahari
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CARS24 Expands Financial Services with the Launch of LOANS24
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Spotlight
IMPACT’s Blast from the past
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Eclectic and Electric

Anika Agarwal, Chief Marketing and Customer Experience Officer, Orient Electric, delves into ‘Fatt Se Garam Campaign’, their evolving media mix and the goals that the brand has set for this year

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