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IMPACT Stories
‘2026 will reward clarity, utility and credibility-led content ecosystems’
BY Yash Bhatia
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IMPACT Hall of Fame 2025: Standout Campaigns at Ranks 39–37
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Parikshit Bhattaccharya takes on additional role as CCO at Propagate India
BY TEAM IMPACT
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Quess Corp elevates Lohit Bhatia as CEO
BY TEAM IMPACT
Talking Point
Is Sorry Enough?
BY Antora Chakraborty
IMPACT Stories
Black Friday gets a Reality Check in India
BY Pritha Pahari
IMPACT Stories
Decoding the Strategy Behind Red Rock Deli’s Digital-First India Launch
BY Yash Bhatia
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BBH India’s Himanshu Saxena named President – N&E, Saatchi & Saatchi & Propagate India
BY TEAM IMPACT
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Punjab National Bank names Harmanpreet Kaur as brand ambassador
BY TEAM IMPACT
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Srivats TS appointed Senior VP and Head of Marketing at Reliance Retail
BY TEAM IMPACT
IMPACT Stories
Battle of the Binges: Stranger Things' Fantasy vs The Family Man's Relatability
BY Antora Chakraborty
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PUMA India onboards Ramprasad Sridharan as Managing Director
BY TEAM IMPACT
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NiviCap onboards Justin Langer as brand ambassador boosting India–Australia education
BY TEAM IMPACT
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Supraja Srinivasan appointed VP and Head of Corp Comm at Publicis Groupe South Asia
BY TEAM IMPACT
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YiPPee! launches ‘ActiLearn’ interactive workbook on plastic waste management
BY TEAM IMPACT
IMPACT Stories
Tata Motors Reboots the Sierra as a Cultural Brand, Not Just an SUV
BY Antora Chakraborty
Creative Zone
Ads in Focus
BY Anushka Sengupta
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Looks Salon Launches 2025 Wedding Campaign in Collaboration with Fairmont Mumbai
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TOP STORY

Creativity, Marketing, And Ai: Redefining The Future Of Customer Experience

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