RAD ADS OF THE WEEK
AGENCY “5 Star has been surprising audiences yearly with crazy digs on Valentine’s Day. But this time, when Karunasagar Sridharan proposed the idea of literally erasing the day using time travel, we instantly knew that this was going to be bigger than anything we’ve done, and a mammoth task to pull off.” CLIENT “Cadbury 5Star is an embodiment of bold cheekiness and mischief, and the current campaign will meet a new level of whimsy by doing the impossible – erase Valentine’s Day.” AGENCY “Often, today’s generation is underestimated and misunderstood because of their different approach to life. Our film takes one such example, and shows how a son surprises his parents with his thoughtful gesture of using technology as the driving force in helping their business grow.” CLIENT “Today’s young generation is far more adept at dealing with the fast-evolving world around us. In this scenario, it becomes necessary for parents to have faith in their children’s capabilities and be adequately financially prepared to support their children with the education that would enable them to chart their success stories.” AGENCY “My maternal and paternal grandparents lost their respective partners very early on, so I never got to see the shapes and forms geriatric love can take. Had they been here, I believe this would be it – love residing not in grand gestures but in ordering an audaciously simple vegetable chopper,” CLIENT “The trend of talking to the young lot for Valentine’s Day isn’t new. And for a few years, supporting singles during V Day has emerged as a theme. But we know there is a rise in people using Swiggy for their parents, and teaching their parents how to use it in their absence.” AGENCY “We wanted to explore a clutter-breaking visual route while finding a way to keep the context relatable and films enjoyable. Leaning into the idea of unbelievable delight, each film drives home the point in a light-hearted, fun way with a memorable visual twist at the end.” CLIENT “Since its launch in 2019, MG Motor India has been known for its unique approach to humanising technology and providing best-in-class features. Looking ahead to 2024, we aim to enhance and evolve our brand story further.”
Chief Creative Officer, Ogilvy India
VP- Marketing, Mondelez India
CCO, Publicis Groupe South Asia and Chairman, Leo Burnett South Asia
Chief Marketing Officer and Group head-strategy, HDFC Life
Creative, Talented
VP–Marketing, Swiggy
National Creative Director, Cheil India
Head of Marketing, MG Motor India
Tags : #hdfclife #Cadbury #Swiggy #MGMotorIndia