Pluxee: New Vision, Old Values
Q] What was the driving force behind the decision to transition from Sodexo BRS to Pluxee? Q] With the transition complete, what new opportunities does Pluxee envision for itself in the future, and how does it plan to stay innovative? Q] In the age of digital media, how did Pluxee leverage various platforms to disseminate information about the transition? Q] How did Pluxee tailor its messaging to address the expectations of different stakeholder groups and the wider industry? Q] Which media channels were strategically chosen to unveil the new Pluxee brand? Q] How has Pluxee engaged with its existing consumer base and potential clients through events or activations?
The transformation from Sodexo Benefits and Rewards Services (BRS) to Pluxee stems from our continued commitment to bringing modern and digital-first employee benefits for businesses. With over 26 years of experience, we proudly serve as a partner of trust to over 35 lakh customers, collaborate with more than 1.5 lakh merchants, and support some 11,000 clients nationwide. We’re committed to continuing our mission to innovate, working collaboratively to open up a world of opportunities for everyone.
We look forward to a future full of opportunities. Our commitment to creating meaningful, engaging, and personalised experiences remains centre stage. To push Pluxee into a new phase of growth, we’re trying to enhance consumer experiences, provide powerful marketing offerings, and drive sustainability. Committed to pursuing our global vision of becoming net zero by 2035, we’re undertaking initiatives like reducing cards and paper for PIN mailers. Then, during our festive gift campaign, we collaborated with the World Wildlife Fund (WWF) and pledged to plant trees for clients who transitioned to virtual cards. Furthermore, we aim to offer additional value to consumers and plan to launch a unique consumer membership programme, aiming to boost purchasing power.
Embracing the digital era, we utilised various platforms to communicate crucial details about our transition. Utilising social media and collaborating with news publications, we shared pre-launch and launch details, keeping all diverse stakeholders informed and engaged. Our communication strategy involved sharing updates and teasers on LinkedIn, Twitter, Instagram, and Facebook for anticipation and awareness. Additionally, we launched a new website and mobile app as a central hub for seamless information access. The unveiling on launch day offered an interactive and informative experience, ensuring a smooth transition for users to enjoy enhanced features and offerings from Pluxee.
We strongly emphasise tailoring our messages for different stakeholders, making it a vital element of our communication strategy. Recognising that effective communication doesn’t adhere to a one-size-fits-all model, our tone of voice is instrumental in addressing the varied expectations of all stakeholders. For employees, the emphasis is on positivity and energy, creating a vibrant work environment with a personal touch that builds connections. For clients, we follow a straightforward tone, prioritising transparency, and trust-building. When addressing the audience, we strike a balance between professionalism and positivity.
Our spinoff and listing project announcement on April 5, 2023, added a layer to our growth strategy. With a focus on creating value for stakeholders and preparing for the transition, our media strategy was aimed at maintaining coherence across platforms. We strategically employed a holistic approach, utilising social media, news publications, and other relevant channels to ensure a consistent and resonant brand message. The goal was to reach a diverse audience, and by using social media and news publications, we built anticipation, generated interest, and established credibility.
Active engagements with our existing consumer base and potential clients through impactful events were integral for the transition. The launch events in Mumbai, Delhi, and Bengaluru were more than celebrations. They provided us with great opportunities to connect with our audience. We nurture a sense of community and collaboration; these events serve as platforms for networking and sharing insights. They marked the beginning of a new era of innovation and customer-centric solutions for Pluxee.
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