Byju’s-owned Aakash calls for creative pitch
Byju's-owned Aakash Educational Services has called for a creative pitch in Delhi, exchange4media has learned from reliable sources. Five agencies are believed to be participating in the pitch. Aakash is an offline test preparatory services provider that Byju’s acquired in April 2021. Ogilvy worked on a campaign of Aakash Byju’s in February 2022, Vijayi Bhava. It is not known whether the agency is participating in this pitch. exchange4media reached out to Aakash and Ogilvy, but both of them were not available for comment till the time of filing of the story Byju's acquired Aakash Educational Services for a cash and stock deal of almost $950 million, which was considered as one of its boldest bets ever. Byju’s is also planning to roll out Aakash’s IPO in India.