HT, Dentsu Impact create #HTSalutes for India's bravehearts
Hindustan Times has unveiled a fresh initiative #HTSalutes in collaboration with Dentsu Impact during the ongoing COVID-19 lockdown with the key objective of paying tribute to the heroes that are currently in the line of duty during the nationwide lockdown. This integrated campaign across film, print and digital media recognises the brave efforts of the medical fraternity, police force, sanitation workers, essential service providers, journalists and newspaper vendors. Executed by the Hindustan Times’ editorial team and Dentsu Impact, the campaign drives a simple message that today most of us are safe inside our homes because some have chosen to step out. The campaign has already reached over 12 million people on social media and has garnered over 3.5 million views on Facebook, YouTube and other platforms within two weeks of its launch.
CAMPAIGN CREDITS: Client: Hindustan Times Group CMO & CBO, HT Media- Rajan Bhalla Vice President, HT Marketing- Aparna Bhawal Creative Agency: Dentsu Impact President: Amit Wadhwa Chief creative officer: Soumitra Karnik Chief films officer: Suprotim Day Creative Team: Ankur Garg, Debanjan Basak, Kanav Sharma Account Management: Hindol Purkayastha, Sunil Singh, Udisha Priyadarshini, Palak Mehrotra Films: Kriti Khandelwal
Tags : RAJAN BHALLA campaign COVID-19 DENTSU IMPACT HT